Marketing Manager – Demand Generation & Events

r-pac CNCT•New York, NY

About The Position

CNCT is seeking a hands-on Marketing Manager to build its demand engine for r-pac’s connected intelligence platform. Reporting to the VP of Marketing, this role owns events, campaigns, and programs designed to generate pipeline. The manager will run CNCT’s event calendar from budgeting and booth production through logistics and on-site execution; collaborate with Sales on event targets, outreach, lead capture, and follow-up; and plan webinars and virtual events with partners. The role also plans and executes integrated demand-generation campaigns across email, LinkedIn, Google paid media, webinars, events, and partner co-marketing. The manager develops landing pages, email sequences, advertising creative and copy with the in-house UX designer and VP of Marketing, and manages paid media and HubSpot nurture programs. They own HubSpot campaign and event reporting, coordinate with Sales on lead quality and follow-up, contribute insights to quarterly planning, and explore new channels and tools, particularly AI tools that improve execution and reporting.

Requirements

Bachelor’s degree or equivalent experience.
2–4 years of B2B marketing experience across events and demand generation.
Proven end-to-end trade show experience, including vendors, logistics, budgets, and on-site lead capture.
Hands-on experience with paid media, including LinkedIn Ads and Google Ads.
Hands-on experience with marketing automation such as HubSpot, Marketo, or an equivalent platform.
Experience with AI tools that speed up execution and reporting.
Comfort with funnel metrics and ability to turn reporting into clear recommendations.
Clear, concise writing skills for campaign copy, emails, and event communications.
Strong organization across multiple projects, vendors, budgets, and deadlines.
Willingness to travel for events, including occasional evenings and weekends around shows.

Nice To Haves

B2B marketing experience in B2B technology, retail technology, or supply chain.

Responsibilities

Own CNCT’s event calendar, including NRF, partner and industry events, and customer events, from budgeting and booth production through shipping, staffing, and run-of-show.
Partner with Sales to set target accounts and meeting goals, conduct pre-event outreach, capture leads on site, and coordinate joint follow-up playbooks.
Plan and produce webinars and virtual events, including sessions with partners.
Plan and run integrated campaigns across email, LinkedIn and Google paid media, webinars, events, and partner co-marketing.
Build campaign assets, including landing pages, email sequences, advertising creative, and copy, in collaboration with the in-house UX designer and VP of Marketing.
Manage paid media optimization and the HubSpot nurture program to move prospects from first touch to sales-ready.
Own campaign and event reporting in HubSpot, including dashboards and pipeline tracking by channel.
Work with Sales on lead quality, handoff, and follow-up, maintaining a regular feedback loop on what converts.
Bring campaign and event performance insights into quarterly planning with the VP of Marketing.
Scout new channels and tools, especially AI tools that can speed up execution and reporting.