Demand Generation Manager

Southeast Restoration • Canton, GA

18h

About The Position

Southeast Restoration is seeking a highly organized, detail-oriented, and results-driven Demand Generation Manager to execute its marketing and demand-generation initiatives. Working under the strategic direction of the VP of Revenue, the manager turns established revenue strategies into actionable programs, campaigns, processes, and tools that create qualified demand and support company growth. The role owns the company's digital presence and demand-generation channels from a revenue perspective, develops field-ready Market Development programs, and partners with the Revenue team to prepare programs for deployment. The position also manages external marketing vendors, coordinates RFP responses, and uses performance data and feedback to improve initiatives and recommend changes.

Requirements

• Strong SEO knowledge and practical experience with keyword research, on-page optimization, local SEO, and organic search performance.
• Proven ability to manage multiple projects, campaigns, deadlines, and deliverables with strong organization and follow-through.
• Experience managing external marketing agencies or vendors and holding partners accountable for results.
• Strong communication, analytical, and problem-solving skills, with high attention to detail.
• Ability to translate established strategies into actionable plans and independently drive execution through completion.
• Proficiency in Microsoft Office, CRM platforms, and project management systems.
• Ability to thrive in a fast-paced, team-oriented environment with ownership, accountability, and commitment to continuous improvement.

Nice To Haves

• 3+ years of hands-on experience in digital marketing, demand generation, SEO, or marketing operations preferred.

Responsibilities

• Develop and continuously improve complete, field-ready Market Development programs, translating revenue strategies into repeatable campaigns, processes, workflows, messaging, and tools for use across multiple markets.
• Partner with the Revenue team to ensure Market Development programs are ready for deployment.
• Own Southeast's digital and website presence and demand-generation channels from a revenue perspective.
• Execute and optimize SEO initiatives, including keyword research, on-page optimization, local SEO, and organic search improvements.
• Develop and execute demand-generation campaigns and marketing initiatives; create plans, timelines, manage deliverables, coordinate resources, and ensure timely, accurate completion.
• Manage day-to-day relationships with outsourced digital marketing and demand-generation vendors, holding them accountable for performance, deliverables, service levels, and continuous improvement.
• Conduct market research and develop segmentation strategies to identify customer segments, geographic opportunities, emerging demand sources, and potential new markets.
• Translate market research into recommendations for the VP of Revenue and partner with the Revenue Operations Manager to represent market segmentation and targeting in the CRM.
• Develop and maintain consistent marketing collateral, vertical messaging, presentations, campaigns, and supporting tools for Market Development and Sales teams.
• Tailor messaging to specific audiences and ensure consistency across programs, digital channels, and field-facing materials.
• Coordinate the RFP response process and ensure submissions are accurate, complete, organized, and delivered on time.
• Refine Market Development programs, campaigns, demand channels, and supporting assets using performance data, field-team feedback, and win/loss interviews.
• Identify successful programs that can be replicated across markets and recommend measurable changes to underperforming initiatives.

Benefits

• Competitive compensation package.
• Medical, dental, vision, short-term disability, long-term disability, and voluntary life benefits.
• Safe Harbor 401(k) with up to 4% company match.
• Paid time off package, including your birthday off every year and 5 paid mission trip days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed