Demand Generation Manager

Actioneer • ,

1d

About The Position

Actioneer is hiring a Demand Generations Lead to build and scale marketing-sourced pipeline. The role sets the demand strategy, owns pipeline targets, and creates campaigns to bring in new customers. It is hands-on, combining program planning and execution while working with a small team and partnering closely with Sales, Ops, and Product. The role will help shape how a new category finds its buyers.

The position owns quarterly qualified-opportunity targets, an evidence-based ideal customer profile and tiered target-account program, agent-first and self-serve funnels, measurable pipeline from Tier 1 events and key partners, and an AI-native demand stack. It also includes hiring and leading a growth marketer responsible for end-to-end, multi-channel campaigns.

Requirements

• 5+ years in B2B demand generation, including leading demand generation at a Seed to Series B company.
• Experience building a repeatable marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events, and outbound.
• Hands-on expertise with modern GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, including targeting, personalization, testing, and reporting.
• Ability to formulate hypotheses and run campaigns like experiments.

Nice To Haves

• Experience marketing to regulated businesses, such as financial institutions or healthcare organizations, or to ISV buyers.
• Background in product-led or self-serve motions alongside enterprise sales.
• Experience with hyperscaler or partner co-sell programs, especially AWS.

Responsibilities

• Build and scale marketing-sourced pipeline to hit quarterly qualified-opportunity targets.
• Set demand generation strategy, own the pipeline target, and create campaigns to acquire new customers.
• Develop an evidence-based ICP and tiered target-account program for Sales.
• Build agent-first and self-serve funnels that convert web visitors and trial users into qualified opportunities.
• Generate measurable pipeline from every Tier 1 event and key partner, including AWS.
• Develop an AI-native demand stack.
• Hire and lead a growth marketer who runs multi-channel campaigns end to end.
• Plan and execute demand programs in partnership with Sales, Ops, and Product.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed