Demand Generation Manager

Motus•United States, ON

2d•$100,000 - $115,000•Remote

About The Position

Motus is seeking a Demand Generation Manager to plan, execute, and optimize programs that drive pipeline growth. The role focuses on generating demand for the new business team and partnering across Marketing, BDR, and Sales to turn program engagement into qualified opportunities. The manager will create and lead cross-channel programs aligned with the broader demand generation strategy, overseeing campaigns from brief through launch, follow-up, and performance analysis. The role requires coordinated execution tied to pipeline goals, strong campaign planning and hands-on delivery, an understanding of B2B buyer journeys, and a proactive approach to cross-functional project management and performance improvement. The position is remote, as indicated by the job posting’s #LI-REMOTE designation. The stated compensation range is $100,000–$115,000. Motus describes its culture through the WorkLife Pillars: WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.

Requirements

4–5 years of B2B marketing experience.
Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline.
Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion.
Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up.
Strong campaign planning and project management skills, including managing multiple programs and stakeholders.
Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing.
Data-driven mindset and ability to interpret campaign results and translate insights into practical improvements.
Hands-on experience with marketing automation and CRM platforms.
Familiarity with campaign attribution and pipeline reporting.
Clear communication skills and strong attention to detail.
Highly organized and proactive, with comfort operating in a fast-paced, evolving environment.

Nice To Haves

Experience with HubSpot and Salesforce.
Experience with Asana.

Responsibilities

Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline.
Develop campaign briefs and activation plans defining target audiences, messaging, offers, channels, timelines, and success metrics.
Turn pillar content, webinars, events, and product launches into coordinated activities across email, nurture, digital, and sales outreach.
Partner with BDR, Sales Enablement, and Sales to align campaigns with target accounts, territories, and pipeline priorities.
Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive multichannel campaigns.
Develop segmented email and nurture programs that engage prospects and move them toward sales conversations.
Coordinate campaign follow-up and equip BDR and Sales teams with messaging, context, and resources to act on engagement.
Manage campaign timelines, deliverables, and dependencies; keep stakeholders informed and proactively address execution risks.
Monitor campaign performance with Marketing Operations and Revenue Operations, tracking engagement, meetings, opportunities, pipeline, and conversion.
Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.
Document campaign processes, tests, and learnings to strengthen execution and build repeatable programs.
Stay current on demand generation best practices, buyer behavior, and emerging approaches.

Benefits

Medical insurance, dental insurance, and vision insurance, effective day one, with employer contribution.
Open paid time off.
Flexible spending accounts and health savings accounts.
Motus-Fidelity 401(k) plan with company match.
Company-paid short- and long-term disability and basic life insurance plans.
Family planning and parenting support benefits through Maven.
Mental, physical, professional, and financial well-being support through coaching and clinical therapy with Modern Health.
$1,000 home office reimbursement program.
$2,000 internal referral program.
WorkAnywhere reimbursement of internet and cellular costs.
16 weeks of maternity and adoption leave.
12 weeks of paternity leave.
Employee assistance.
Additional voluntary or legally required benefits.