Demand Generation Manager

OneSignal•United States (Remote),

2d•$120,000 - $150,000

About The Position

As a Demand Generation Manager at OneSignal, you’ll own integrated campaigns that generate qualified pipeline. You’ll lead webinar and direct mail programs, build account-based marketing (ABM) campaigns, and develop new ways to reach and convert target audiences. Working with paid media, content, and lifecycle teams, you’ll take campaigns from planning through launch, follow-up, and performance analysis. The role offers the opportunity to shape campaign strategy, test ideas, and own programs from strategy through execution. You’ll report to the Head of Marketing and partner closely with SDRs, Sales, Customer Success, and the broader Marketing team.

Requirements

4+ years of demand experience in B2B SaaS.
Care for quality, from ad copy to internal communications.
Proven track record of balancing strategy and execution with measurable outcomes.
Ability to move quickly, make sound decisions in an ambiguous environment, and adapt as priorities evolve.
Ability to use CRM and marketing automation data to understand funnel performance, identify gaps, and recommend improvements.
Strong cross-functional collaboration skills and experience working with marketing and sales.
A can-do attitude and willingness to take on challenges without clear direction.
Fluency using AI tools to accelerate research, drafting, and iteration while maintaining strong judgment and a high quality bar.

Responsibilities

Develop integrated campaigns that generate qualified leads and pipeline.
Identify target audiences, develop campaign strategy, and connect audience needs to business goals.
Plan and coordinate campaigns by setting goals and timelines and working with paid media, content, lifecycle, events, and marketing operations teams.
Run the webinar program end-to-end, including selecting topics and speakers, driving registrations and attendance, and planning follow-up.
Build ongoing and targeted direct mail campaigns that coordinate compelling offers with SDR and sales outreach to generate qualified meetings and pipeline.
Build the ABM program with Sales, including aligning on target accounts, developing coordinated campaigns, and testing new approaches.
Work with SDRs and Sales to create campaign follow-up messaging.
Define campaign success metrics, report on MQLs, SQLs, and pipeline, and use data to recommend improvements.
Recommend campaigns, channels, and experiments, prioritize them against business goals, and apply learnings to future programs.