Demand Generation Manager

Everyday Speech

About The Position

The Demand Generation Manager will own Everyday Speech’s demand generation strategy and product-led content calendar, driving new contacts, product signups, webinar registrations, and pipeline contribution. The role determines channel investments and how content moves educators through the funnel, with product resources, lead magnets, and SEO pages serving as key ways educators discover and experience Everyday Speech. The manager owns website content and conversion paths, the webinar program, monthly content email calendar and distribution campaigns, paid promotion, and search—including SEO and AEO. The role also develops co-marketing partnerships and works with the clinical team to turn subject-matter expertise into trusted content. In collaboration with marketing, Sales, and Customer Success, the manager contributes to case studies, customer stories, account-based content, and enablement materials. They establish standards for brand voice, clinical accuracy, and AI-assisted work, and use performance data to test and improve demand generation. During the first three months, the manager will audit existing content and performance, build a six-month content plan with channel metrics, take over SEO/AEO projects and contractor relationships, relaunch webinars, establish clinical-team review workflows, learn the audience through educator conversations and team shadowing, and set a monthly reporting cadence. Over time, the manager will build a measurable demand engine, expand organic and AI-search visibility, grow webinars and educator partnerships, support district expansion, and document the case for scaling demand investment.

Requirements

At least 5 years of experience in growth marketing, ideally in B2B SaaS or EdTech with a product-led motion.
Experience owning a content strategy, not only executing one.
Track record of growing leads and pipeline across multiple channels.
Exceptional writing and editing skills, including the ability to make complex topics clear and useful and distinguish expert content from generic content.
Experience translating subject-matter expertise, such as clinical or educational expertise, into content practitioners trust.
Experience running webinars or events that drive registrations and follow-up engagement.
Hands-on experience with paid social and content promotion, including managing contractors or agencies.
Data-driven approach: set goals, interpret analytics, and adjust strategy independently.
Strong project management skills, including running an editorial calendar across stakeholders and contractors and delivering on time.
Thoughtful use of AI alongside high standards for originality and accuracy.
Genuine interest in K-12 education and empathy for SLPs, special educators, and counselors.
High ownership and follow-through.

Nice To Haves

SEO experience and a point of view on how AI search is changing SEO.
Experience in B2B SaaS or EdTech with a product-led motion.
Familiarity with school audiences or district buying.

Responsibilities

Own Everyday Speech’s demand generation strategy and product-led content calendar, planned around the school year.
Select and manage marketing channels, including how each channel moves educators through the funnel.
Develop product-led content, including free resources, lead magnets, and SEO pages.
Own website content and conversion paths, including resources, blog posts, landing pages, calls to action, gated and ungated offers, and conversion testing.
Manage the webinar program end to end, including topics, speakers, CEU partnerships, promotion, and follow-up.
Partner with the clinical team to develop content and organic social that communicates its expertise and credibility.
Develop co-marketing partnerships with associations, CEU providers, and aligned organizations.
Produce the monthly content email calendar, grow the email audience, and create content-distribution campaigns.
Own paid promotion, build on the Meta ads strategy, and test other paid channels.
Manage search efforts, including SEO and AEO.
Partner with marketing on case studies, customer stories, account-based content, and Sales and Customer Success enablement content; lead development where relevant.
Set standards for the company’s voice and style, clinical accuracy review, and AI-assisted work.
Own demand results, including new contacts, product signups, webinar registrations, and pipeline contribution; test content and report on performance.
Audit existing website content, search performance, conversion paths, and content library, and identify priorities.
Build a six-month content plan tied to Growth team goals, with success metrics for each channel.
Take over active SEO and AEO projects and contractor relationships.
Establish content and social review and approval workflows with the clinical team.
Learn the audience through educator conversations, shadowing Sales and Customer Success, and analyzing successful content.
Establish monthly reporting on channel contributions to new contacts, signups, and pipeline.
Build a demand engine, grow search and AI-answer visibility, support district expansion, develop educator advocates and partners, and document demand outcomes and investment needs.

Benefits

Cigna health insurance with 100% premium coverage for team members and dependents.
Dental and vision coverage with 100% premium coverage for team members and dependents.
3% employer match on 401(k).
$50,000 life insurance and AD&D coverage.
Flexible PTO plan and sick leave policy.
16 weeks of paid parental leave.
Home office reimbursements.
Book and learning stipend.
Meaningful employee experience initiatives.
Every other Friday off after 90 days.
Company performance-based bonuses, paid twice per year.