Demand Generation Manager

Footprint • New York, NY

1d • $135,000 - $165,000

About The Position

Footprint is hiring a Demand Generation Manager to build and own the programs that capture and nurture demand into qualified pipeline. The role focuses on paid search and social, SEO and AEO, lifecycle email, funnel conversion, and measurement. The position will establish these programs from the first campaign and connect brand and field marketing investments—including events—to the pipeline they produce.

The manager will run campaigns hands-on, set channel strategy and budgets, improve conversion from ad click through booked meeting, and develop reporting and attribution with analytics, starting in HubSpot. The role partners with the team responsible for the website, design, sales, post-sales, and events, and presents performance and plans to leadership. AI tools such as Claude and Clay are part of the daily workflow, with an expectation to automate recurring tasks.

The role reports directly to VP of Marketing Elisabeth Falvey. Footprint describes itself as a small, senior team that ships quickly. Success is defined by launching paid and lifecycle programs on a steady testing cadence and making campaign-to-meeting visibility available to sales within 90 days, then establishing demand generation as a predictable source of qualified pipeline with known cost per opportunity by channel within one year.

Requirements

• 4–6 years of experience in demand generation, growth marketing, or performance marketing, ideally in SaaS, fintech, regtech, or AI.
• A proven record of driving top-of-funnel growth through paid and email programs.
• Strong project management ability and the ability to manage multiple programs at different stages.
• Hands-on experience building and optimizing campaigns in LinkedIn and Google Ads without an agency doing the execution.
• Experience building pipeline reporting or attribution that leadership used for budget decisions, with a point of view on multi-touch, self-reported, and incrementality approaches.
• Experience marketing to B2B audiences with long sales cycles, where qualified pipeline is the key measure.
• Daily use of AI tools for analysis, drafting and testing creative, and shipping pages faster, with examples of the impact.
• Strong writing skills for briefs, ad copy, and actionable analyses.
• Ability to thrive amid ambiguity, work independently, make decisions without a playbook, and manage multiple initiatives.
• Attention to craft and detail, curiosity about AI and financial regulation, and a collaborative, organized, and kind approach.

Nice To Haves

• Experience marketing to banks or compliance and risk buyers.
• Experience building an SEO or AEO program from the ground up.
• Experience measuring events and field programs alongside paid marketing.

Responsibilities

• Set strategy, manage the budget, and personally execute paid acquisition campaigns across LinkedIn, Google, and other channels selected for testing.
• Build the SEO and AEO roadmap, create pages and content, identify technical improvements, and coordinate with the website team to ship them.
• Design, build, test, and improve lifecycle email journeys, including nurture tracks, webinar and content programs, and re-engagement.
• Own funnel conversion from ad click through landing page to booked meeting; identify qualified-buyer drop-off and improve campaigns and pages in partnership with design.
• Build pipeline reporting and an attribution framework with analytics, beginning in HubSpot, to show the contribution of channels, campaigns, events, and brand programs.
• Manage the demand generation budget and regularly present performance and plans to leadership.
• Work with sales and post-sales to improve targeting, messaging, and lead handoff.
• Use AI tools in daily work and build agents or automations for repeatable tasks.
• Provide input to the events team's post-event follow-up.

Benefits

• Generous compensation and equity packages.
• Free lunch and dinner after 7 p.m.
• Monthly wellness stipend.
• Unlimited PTO.
• Fully covered health, dental, and vision insurance.
• Opportunity to help shape the future of internet identity and financial crime prevention.
• Meaningful work with direct ownership and potential for rapid promotion based on performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed