Demand Generation Manager

Mojo AI • Sandy, UT

1d • $110,000 - $125,000 • Onsite

About The Position

Safety Mojo is seeking a Demand Generation Manager to build and operate a predictable, scalable pipeline engine in support of the company’s goal to triple growth next fiscal year. The role will develop the demand generation plan, manage the budget and channel mix, and own full-funnel performance reporting, including CAC, payback, conversion rates, pipeline, and win rates. The manager will report results monthly to the head of marketing and CRO and develop business cases for additional budget or headcount as growth targets require.

The role translates existing messaging frameworks and persona message houses into ongoing and campaign-specific programs. It leads ABM and target-account strategy for construction and oil and gas accounts in partnership with Sales, oversees webinars, trade show and field-event support, and partner and co-marketing programs, and improves website conversion performance. It also owns lead lifecycle definitions, scoring and routing, funnel reviews with Sales leadership, and the quality of CRM and marketing automation data.

Success in the first year includes a documented and repeatable demand generation engine mapped to the 3x pipeline target, reliable monthly forecasting, a live ABM program with measurable pipeline contribution, improved CAC and payback as spend scales, and a marketing team with clearer roles and goals. This is an exempt, salaried individual-contributor role based in-office at the Sandy HQ.

Requirements

• 4–6 years of experience in demand generation or growth marketing at a B2B SaaS company.
• Direct experience scaling pipeline at a startup under $10 million ARR.
• Fluency across paid marketing, content and SEO, and marketing operations and lifecycle marketing, with the ability to coach and evaluate each.
• Strong command of funnel metrics, including CAC, LTV, and conversion rates by stage.
• Comfort presenting funnel performance and related metrics to executives.

Nice To Haves

• Experience selling to both field and corporate buyers.
• Experience in industrial or construction markets.
• Experience in compliance-driven categories.

Responsibilities

• Build and own the demand generation plan required to triple pipeline and revenue, broken down by channel, segment, and funnel stage.
• Set and manage the demand generation budget, including channel mix and CAC and payback targets.
• Own full-funnel reporting for MQLs, SQLs, pipeline, and win rates by source, and report results against plan monthly to the head of marketing and CRO.
• Build business cases for incremental budget or headcount as growth targets require.
• Translate the Gather Better / See Earlier / Act Faster messaging framework and persona message houses into always-on and campaign-specific demand programs.
• Own ABM and target-account strategy for named construction and oil and gas accounts in partnership with Sales.
• Oversee webinars, trade show and field-event support, and partner and co-marketing programs relevant to the safety and EHS space.
• Own website conversion performance, including landing pages, forms, and calls to action.
• Own lead lifecycle definitions (MQL, SQL, SAL) and related scoring and routing logic in alignment with Sales.
• Run regular funnel reviews with Sales leadership to identify and diagnose pipeline breakdowns.
• Ensure CRM and marketing automation data is clean and reliable.
• Develop a documented, repeatable demand generation engine and improve monthly forecasting accuracy.
• Contribute to leveling up the marketing team through clear roles and goals.

Benefits

• Medical insurance, with a traditional plan and an HDHP with HSA and employer contributions.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Disability insurance.
• 401(k) with match.
• Generous PTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed