Demand Generation Manager

commercetools • Boston, MA

2d • $100,000 - $110,000 • Hybrid

About The Position

As Demand Generation Manager, you will own pipeline generation for commercetools focusing on one of the specific industry sectors that we market to. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline.

Campaign Strategy & Execution: Build and run the full-funnel demand gen plan; multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
ABM Program Ownership: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
Channel & Program Selection: Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.
Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
Sales & BDR Alignment: Work closely with Sales and BDR teams to ensure campaigns are timed, targeted, and followed up on effectively.

Requirements

• 3+ years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills, comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps.
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Nice To Haves

• An interest in the Healthcare/Life Sciences or Industrials and manufacturing industry sector (as you'll be targeting one of these industry sectors)

Responsibilities

• Build and run the full-funnel demand gen plan; multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• Partner with Sales and RevOps to identify target account lists and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.
• Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Work closely with Sales and BDR teams to ensure campaigns are timed, targeted, and followed up on effectively.

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• Our equity participation program allows you to share in our success

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level