Demand Generation Manager

Zscaler

9d•$127,400 - $182,000

About The Position

Zscaler is seeking a Demand Generation Manager to drive revenue growth through full-funnel, multi-channel campaigns that generate pipeline, accelerate deals, and expand existing accounts through cross-sell and upsell. The role connects Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams to align programs, messaging, assets, and sales follow-up workflows to funnel stages and audience segments. It owns campaign performance reporting and works with analytics teams to build KPI dashboards and optimize tactics based on conversion rates, pipeline contribution, and ROI. The role is Hybrid or Remote and reports to the Director, Marketing Campaigns in the Marketing department. The successful candidate brings a data-driven approach, curiosity about AI tools and technologies, and the ability to balance strategic planning with hands-on execution. Zscaler describes its culture as centered on ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback.

Requirements

At least 8 years of experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication, and virtual events.
Knowledge of B2B technology sales cycles and buyer journeys.
Experience marketing to C-level executives and practitioners within technical functions at enterprise accounts.
Proficiency in evaluating campaign performance metrics to inform strategy and tactics.
Demonstrated curiosity about and active exploration of AI tools, with a proven history of integrating new technologies into daily workflows and problem-solving.
Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within a functional domain.

Nice To Haves

Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency.
Creativity and eagerness to test new tactics to uncover growth opportunities.
Effectiveness in driving stakeholder alignment on complex initiatives in fast-paced environments.
A proven track record of building pipeline at both startup and enterprise levels.
Proficiency with modern MarTech tools such as SFDC, Marketo, Tableau, and Google Suite.

Responsibilities

Develop, implement, and optimize full-funnel, multi-touch campaigns across channels such as email, social media, paid advertising, and webinars to generate and accelerate pipeline, drive cross-sell and upsell opportunities, and increase brand awareness.
Design lead-nurturing programs aligned with Product Marketing Managers and Sales Development teams to support effective lead follow-up.
Partner with content and product teams to deliver funnel-stage- and audience-aligned resources, including whitepapers, case studies, videos, and eBooks.
Monitor campaign metrics, including conversion rates, pipeline growth, and ROI, and recommend tactics to optimize results.
Collaborate with analytics teams to build dashboards and reporting tools that track performance against KPIs.