Demand Generation Manager

Equity Estates

8d • Onsite

About The Position

The Demand Generation Manager will be responsible for bringing new prospective investors into the Equity Estates database. This role owns paid acquisition, the associated budget, and the tracking of spend that produces qualified leads. The Manager will work closely with Sales, Lifecycle/CRM, and Rev Ops to manage the process after an inquiry is submitted. This position is accountable for strategy, budget, and results, and will manage agencies and freelancers while maintaining expertise in allocating spend to maximize qualified lead generation, with a focus on paid media.

Requirements

• About 3-5 years in demand generation, performance marketing, or paid media.
• Hands-on Google and Meta buying with real budget ownership.
• CRM experience, including integrating a CRM with ad platforms and setting up offline conversions (any CRM).
• Experience optimizing to qualified leads and opportunities, not platform-reported leads.
• Strong reporting skills and the ability to make budget decisions from channel economics.
• Experience directing agencies or freelancers while staying accountable for results.

Nice To Haves

• Salesforce experience.
• Marketing high-ticket, high-consideration, or high-net-worth offers with a longer sales cycle.
• Experience with financial or regulated offerings.
• Agency background.

Responsibilities

• Run paid acquisition across Google, Meta, and LinkedIn, including retargeting visitors who have not yet inquired.
• Allocate the channel budget and shift spend based on lead quality, opportunities, and investor acquisition cost.
• Define the conversion events the ad platforms optimize to, and check weekly that they flow correctly.
• Work with Rev Ops to connect the CRM to Google and Meta so qualified leads and opportunities feed back into the platforms.
• Build and run a testing calendar for audiences, ads, landing pages, and forms.
• Write the creative brief and copy for demand generation landing pages, and work with Brand, which owns design and production.
• Manage the agencies and freelancers for social, influencer, and SEO/AEO.
• Partner with Lifecycle, CRM, and Sales on the handoff after an inquiry.
• Work with Rev Ops on source tracking and reliable channel reporting.

Benefits

• benefits included
• bonus eligible
• travel benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed