Demand Generation Manager

Capsa • New York City, NY

7d • Onsite

About The Position

The AI Operating System for Private Capital. Capsa Private capital funds have to find potential investments, research and analyse them thoroughly, monitor them over time, drive improvements, and decide when to buy and sell. They've got to see through the marketing. They've got to outbid the competition. And they've got to learn from every deal they do. Historically, these processes have run on people, we are building the AI Operating System that will run them in the future. We're focused, ambitious, and obsessed with building a category-defining company. In the last 12 months we've grown ARR 15x, achieved product–market fit with leading multi-billion-dollar PE firms, and expanded across the US, UK, and Europe. Now we're doubling down: we've raised a large Series A from top-tier VC investors to scale the team. We're hiring hyper-talented people who want to work at the forefront of AI and revolutionise an industry.

Requirements

• Several years in B2B marketing.
• Including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup.
• Hands-on HubSpot ownership required.
• Selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus.
• A HubSpot power user. You've owned the marketing side yourself: workflows, lead scoring, attribution, and dashboards leadership actually uses.
• Full-funnel, multi-channel experience: Paid, email, social, web, events, field, and sponsorships.
• Pipeline accountability. You've owned a pipeline number and can show how your programmes moved it.
• Website and design chops. You've owned a company website in a CMS and you're comfortable producing polished creative in Figma.
• An exceptional writer. Your portfolio speaks for itself, taking complex products and making them land with demanding audiences.
• Builder and doer. Equally comfortable setting the quarterly plan and shipping the landing page that afternoon.
• Data-driven with taste. You optimise relentlessly against the numbers and know what good looks and sounds like.
• Low ego, high ownership.
• Bias for action over committee.
• Direct communicator. You make calls, write them down clearly, and push back when the data says you're right.
• Genuinely curious about AI. Using it, breaking it, and embedding it into how marketing runs.

Nice To Haves

• Selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus.

Responsibilities

• Plan, build, ship, and own the pipeline it creates.
• Turn Capsa's story into pipeline across paid, owned, social, and in-person channels.
• Set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly.
• Run HubSpot as the engine: Campaigns, workflows, lead scoring, attribution, nurture, and reporting.
• Make paid media accountable: LinkedIn, Google, Meta, and retargeting. Audience, creative, budget, and optimisation, with every dollar measured against pipeline, not clicks.
• Ship integrated campaigns: Launches, product moments, and always-on programmes taken from brief to live to results across email, landing pages, paid, social, and sales enablement.
• Choose where we show up: Industry conferences, executive dinners, and private gatherings with PE investors in NYC, London, and beyond. Run end to end, so that every event turns into conversations.
• Own capsa.ai content, conversion, SEO and AEO, page builds, and experimentation for our best salesperson.
• Build a social presence PE professionals follow: Company and founder channels, LinkedIn first.
• Design and write in-house: Ads, landing pages, event assets, and social creative in Figma, with copy that's clear, specific, and written for a sophisticated finance audience.
• Manage agencies and tooling: Paid media, SEO, and event partners, plus a stack that lets a small team move like a big one.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression.
• Commitment to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
• Commitment to a fair and transparent hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed