Demand Generation Manager
About The Position
Arcesium is seeking a Demand Generation Manager to join its Client and Partner Development team and help power programs that fuel the pipeline. The role supports planning, building, launching, and measuring demand generation campaigns, including email and nurture programs in a marketing automation platform and management of the campaign calendar. The manager will work closely with Sales, Marketing, and Product Marketing colleagues, including partnering with Sales on a LinkedIn subject matter expert strategy. The position also focuses on using AI to improve marketing efficiency through agents and workflow automations that enhance campaign implementation, quality, personalization, and reporting.
Requirements
- At least 6 years of experience in demand generation, preferably managing email campaigns.
- Hands-on experience building and deploying campaigns in a marketing automation platform.
- Strong project management skills and ability to manage multiple campaigns, deadlines, stakeholders, and a marketing calendar.
- Working knowledge of email deliverability, list health, A/B and multivariate testing, and campaign analytics.
- Exceptional written communication and uncompromising attention to detail.
- Demonstrated use of AI to improve marketing campaign efficiency, such as building AI agents or automations.
Nice To Haves
- HubSpot experience is strongly preferred.
- ClickUp experience is a plus.
- Experience with LinkedIn and social media in a B2B setting and comfort partnering with Sales teams.
- Experience in financial services or financial technology marketing.
- Ability to demonstrate how AI could take the role to the next level.
Responsibilities
- Support end-to-end demand generation campaign development and execution, including building and deploying campaigns and emails in a marketing automation platform and maintaining nurture programs.
- Manage demand generation campaign projects, workflows, cadence, and priorities across stakeholders using the project management tool.
- Manage and execute social media plans supporting demand generation campaigns, including collaborating with Sales on a LinkedIn subject matter expert strategy and content plan.
- Apply campaign testing best practices and varied elements, approaches, and media to improve results.
- Measure campaign performance, email health, and marketing channel performance, and provide clear recommendations.
- Identify and implement AI processes, including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting.
Benefits
- Medical and prescription drug coverage
- 401(k) contribution matching
- Variable compensation in the form of a year-end bonus, guaranteed in the first year of hire
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
