Demand Generation Manager

Carenet Health • San Antonio, TX

2d

About The Position

The Demand Generation Manager executes and optimizes integrated marketing programs that drive engagement, pipeline creation, and revenue growth. The role brings marketing strategies to life through campaign execution, marketing automation, HubSpot administration, reporting, and account-based marketing support. By maintaining marketing infrastructure, coordinating cross-functional campaign execution, and providing actionable performance insights, the position improves marketing effectiveness and supports alignment across Digital Marketing, Sales, SDRs, and Revenue Operations.

Success is measured by launching integrated campaigns on schedule; accurately building campaign assets, landing pages, forms, workflows, segmentation, and automation in HubSpot; delivering timely dashboards and reports; maintaining accurate lead routing, lifecycle stages, attribution, naming conventions, and marketing data standards; and using performance insights to improve campaign effectiveness, lead conversion, and marketing contribution to pipeline and revenue.

Requirements

• Five to seven years of experience in demand generation, digital marketing, marketing operations, or marketing automation.
• Advanced HubSpot experience, including workflows, campaigns, reporting, segmentation, and automation.
• Experience building and executing email marketing and nurture programs.
• Strong analytical, reporting, project management, and organizational skills.
• Experience working closely with sales teams and revenue operations.
• Ability to manage multiple campaigns simultaneously.

Nice To Haves

• Experience in healthcare, healthcare services, healthcare technology, or BPO environments.
• Salesforce experience.
• Experience with LinkedIn Ads and Google Ads.
• Familiarity with marketing attribution and revenue reporting.

Responsibilities

• Execute multi-channel demand generation campaigns across email, digital, content, webinars, events, and nurture programs.
• Build and manage HubSpot landing pages, forms, workflows, email campaigns, campaign assets, segmentation, and automation.
• Coordinate campaign launches, timelines, deliverables, and the marketing campaign calendar across internal stakeholders and agency partners.
• Maintain campaign tracking, naming conventions, marketing data standards, CRM cleanup activities, database health initiatives, lead routing, lifecycle stages, workflow updates, and campaign attribution.
• Troubleshoot campaign execution, marketing automation, and reporting issues to ensure campaigns and systems operate efficiently.
• Build and maintain marketing dashboards and weekly or monthly reports tracking campaign, funnel, pipeline, and revenue performance.
• Analyze lead conversion trends and campaign effectiveness, and surface insights and recommendations based on marketing performance data.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed