Demand Generation

Lorikeet

19h

About The Position

Lorikeet is seeking a Demand Generation Lead to take ownership of pipeline generation for North America. This role is crucial as demand generation efforts are currently distributed among individuals with other primary responsibilities. The successful candidate will be the first dedicated person focused on building the machine that fills Lorikeet's pipeline. The role involves working backward from a North American pipeline target to design and execute a mix of events, webinars, industry programs, and campaigns. The Demand Generation Lead will also play a key role in shaping how demand generation scales as a function, defining the playbook for future growth. This is a mid-senior level position requiring comfort with accountability to a revenue-linked number and a high degree of autonomy.

Requirements

4–7 years of demand generation experience in B2B SaaS.
Foundational demand generation experience at a public software company.
2–3 years of experience at an early-stage startup (under ~100 people) building the demand generation function from zero.
Hands-on experience across field events, webinars, executive dinners, and industry programs.
Ability to think in pipeline and work backward from revenue targets, defending the associated math.
High autonomy and low need for direction.
Relentless focus on follow-through.
Commitment to pipeline quality, not just volume.
Curiosity about AI and excitement to help define an AI-first company.
Experience choosing channels, setting up systems, and owning outcomes without a large team or budget.

Nice To Haves

Experience with digital campaigns.

Responsibilities

Own the North American pipeline target and build the quarterly plan to achieve it.
Design and execute the full demand generation program mix, including field events, executive dinners, webinars, industry programs, and integrated campaigns.
Work backward from pipeline goals to establish channel-level targets, budgets, and forecasts.
Report clearly on program performance, identifying what is working and what is not.
Partner closely with Sales to ensure program conversion, focusing on tight handoffs, fast follow-up, and shared accountability for pipeline quality.
Build the demand generation operating infrastructure from scratch, including campaign tracking, attribution, and reporting.
Identify and scale successful channels and plays, while discontinuing underperforming ones, iterating quickly with limited resources.
Define the demand generation playbook for Lorikeet's growth, laying the foundation for the function's future team and budget.