Demand Generation

Lorikeet

7d

About The Position

Lorikeet is hiring a Demand Generation Lead to own pipeline generation for North America. This is the first role dedicated solely to demand generation, with responsibility for building the systems and programs that fill the company’s pipeline. The role owns a North American pipeline target and develops quarterly plans, with substantial autonomy to determine how targets are achieved.

The Demand Generation Lead will design and execute programs across events, webinars, industry programs, executive dinners, and integrated campaigns. They will work closely with Sales, build campaign tracking, attribution, and reporting infrastructure, and decide which channels and programs to scale or stop. The role will also establish Lorikeet’s demand generation playbook and help shape the function as the company grows.

Lorikeet is a Series A, AI-native company building AI customer-support software for fintech, healthtech, marketplace, and delivery businesses. The company describes its culture as low-ego and high-trust, with flexible working hours, a focus on life outside work, and an emphasis on user focus and learning. It invests in in-person company gatherings twice a year in Hawaii. The hiring process consists of informal conversations and a paid work trial of approximately two days.

Requirements

• 4–7 years of demand generation experience in B2B SaaS.
• Foundational experience at a public software company learning best-in-class demand generation practices.
• 2–3 years at an early-stage startup of approximately fewer than 100 people, building demand generation from scratch and owning outcomes with limited team and budget resources.
• Hands-on experience with field events, webinars, executive dinners, and industry programs, in addition to digital campaigns.
• Ability to work backward from revenue targets, focus on pipeline rather than MQLs, and defend the underlying calculations.
• High autonomy, low need for direction, and strong follow-through.
• Focus on pipeline quality and ability to treat Sales as a customer.
• Curiosity about AI and enthusiasm for helping shape an AI-first company.

Responsibilities

• Own the North American pipeline target and create quarterly plans to achieve it.
• Design and run demand generation programs, including field events, executive dinners, webinars, industry programs, and integrated campaigns.
• Translate pipeline goals into channel-level targets, budgets, and forecasts, and report on program performance.
• Partner with Sales on program conversion, handoffs, follow-up, and shared accountability for pipeline quality.
• Build campaign tracking, attribution, and reporting infrastructure to provide visibility into the funnel.
• Evaluate channels and programs, scaling effective approaches and discontinuing ineffective ones through rapid iteration.
• Define Lorikeet’s demand generation playbook and lay the groundwork for the function’s future team and budget.

Benefits

• Flexible working hours.
• Twice-yearly company gatherings in Hawaii, with company travel for the gatherings.
• Paid work trial of approximately two days.
• Promotions and performance recognition considered every six weeks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed