Demand Generation Specialist

OTR Solutions • Roswell, GA

1d

About The Position

OTR Solutions is seeking an early-career Demand Generation Specialist to support marketing campaigns that build awareness, generate qualified leads, and contribute to pipeline growth. Reporting to the Director of Demand Generation, this role works with experienced marketers to build and launch campaigns across email, paid media, digital channels, and other marketing programs. The position offers hands-on experience with marketing automation, CRM systems, campaign analytics, and experimentation, while developing a foundation in B2B demand generation.

The specialist will gain experience in multi-channel campaign management, marketing automation, CRM and lead management, paid media, lifecycle marketing, funnel analytics, experimentation, attribution, and B2B revenue marketing. OTR Solutions is a private-equity-backed FinTech company providing transportation businesses with factoring, fuel, and business management solutions.

Requirements

• Some experience in marketing, digital marketing, communications, internships, or a related environment.
• Foundational understanding of digital marketing and an interest in B2B demand generation.
• Strong analytical curiosity and comfort working with data.
• Strong written communication and attention to detail.
• Excellent organization and ability to manage multiple assignments.
• Willingness to learn CRM, marketing automation, analytics, and paid media platforms.
• Ability to receive feedback, ask thoughtful questions, and apply what has been learned.
• Self-motivated, collaborative, and comfortable working in a fast-paced environment.

Nice To Haves

• College degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Support the build, launch, and monitoring of multi-channel demand generation campaigns.
• Build and update emails, landing pages, forms, audience lists, and campaign workflows.
• Assist with audience segmentation and lead nurture programs.
• Coordinate campaign assets, timelines, and approvals with Marketing team members.
• Perform quality assurance on campaign assets, links, forms, tracking parameters, and workflows before launch.
• Monitor campaign performance and help identify trends in engagement, leads, and conversions.
• Assist with campaign reporting and maintain accurate campaign documentation.
• Support A/B testing across messaging, creative, audiences, and campaign experiences.
• Work within marketing automation, CRM, analytics, and campaign-management platforms.
• Collaborate with the Director of Demand Generation, Sales team, and others to support campaign execution.
• Gather feedback and campaign data to help identify opportunities for improvement.
• Learn to use AI and automation tools responsibly to improve productivity, research, and analysis.
• Stay current on digital marketing, demand generation, and marketing technology trends.

Benefits

• Eligibility for individual and company bonus programs.
• Medical, dental, vision, life/AD&D insurance, and short-term disability.
• Pet insurance.
• Paid family leave.
• Employee Assistance Program.
• Fully paid maternity leave.
• 401(k) with company matching.
• Generous PTO, sick/mental health days, flexible holidays, and company-paid holidays.
• Travel stipend to support work-life balance.
• Leadership development and training.
• Continuous learning and professional enhancements.
• Weekly catered lunches and casual dress code.
• Company-paid fitness membership.
• Volunteer days and opportunities with company-partnered charities.
• Internal inclusion programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed