Demand Generation Specialist

ReliaQuest•Tampa, FL

About The Position

The Demand Generation Specialist plans, executes, and optimizes campaigns across every stage of the buyer journey — from awareness through consideration to conversion with a constant eye on driving pipeline and revenue growth for the business. This role owns execution from launch through reporting. Depending on the campaign, that work can span paid media, email, web, SEO/AEO, webinars and democasts, and event promotion. You'll partner with our creative and web teams to build and test what goes to market, use data to decide what comes next, and help train and support junior members of the team. This role is built for someone with a growth mindset. You won't be expected to be an expert in every channel from the start, but show a proven ability to pick things up quickly and a strong understanding of core B2B marketing fundamentals. If you're ready to take on more ownership, this is your chance to take the next step in your career.

Requirements

2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing
A quick learner: A track record of picking up new channels, tools, and skills fast
Range and flexibility: comfortable working across channels and stepping in wherever a campaign needs you
Analytical and technically minded: comfortable digging into data, building your own reports, and using metrics to guide decisions
A working understanding of marketing automation (Marketo), CRM (Salesforce), and attribution, even if your hands-on experience is limited
Exposure to analytics platforms (e.g., Google Analytics)
A creative mindset: curiosity about audiences, messaging, and what truly drives results
Strong communication skills and a willingness to teach what you know
An accountable, adaptable approach to managing multiple priorities in a fast-paced, deadline-driven environment

Nice To Haves

Experience with CTV (connected TV) and linear TV placements
Experience with large media buys, including out-of-home (OOH) and regional takeovers to promote events
Relevant marketing or platform certifications

Responsibilities

Own campaign execution end-to-end, from launch through optimization and reporting to drive pipeline and revenue growth for the business
Manage paid campaigns across channels like LinkedIn Ads, Google Ads (Search), Microsoft Ads, and display, tracking performance against budget and goals
Build audiences using intent signals and ABM tools (e.g., ZoomInfo), and run retargeting programs
Partner with the creative team to build ads, then test and iterate based on performance
Partner with the web team to build landing pages that convert, and contribute to SEO and answer engine optimization (AEO) efforts
Plan and execute email campaigns in Marketo
Promote webinars, democasts, and in-person events through paid, email, and other digital channels
Analyze campaign and funnel data across Google Analytics, Salesforce, and Marketo, and build reporting that shows what's driving results
Help train and support more junior team members
Partner across teams to align campaigns with broader business and revenue goals