Demand Generation

Rime Labs • San Francisco, CA

2d • $205,000 - $245,000 • Hybrid

About The Position

Rime builds conversational voice models for customer-obsessed brands around the world. We’re a company with a foundation of expertise created out of a passion for speech and how AI can improve the human experience. We’re building a marketing team that can tell our unique story, in a compelling way. Your job is to make sure the right buyers see that story, at the right moment, in the right place, again and again, until Rime is the obvious choice. The perfect candidate for this role has deep knowledge of how to find and win our technical and business buyer (product, engineering leaders) with a thirst for experimentation. You know how to find out where our buyers hang out, what they read, what they trust and how they respond to different mediums. And you know how to prove what works and where to invest. You need to be an expert in B2B, complete buying committee demand generation.

Requirements

• Proven demand function built from the ground up at a high-growth B2B company supported by a strong pipeline you created.
• Expertise in B2B, complete buying committee demand generation.
• Deep knowledge of how to find and win technical and business buyers (product, engineering leaders).
• Ability to identify where buyers congregate, what they read, what they trust, and how they respond to different mediums.
• Ability to prove what works and where to invest.
• Thirst for experimentation.
• Treat channels like systems: test, measure, and tune them relentlessly.
• Ability to think of and execute on ways to get more than its fair share of attention for every dollar spent.
• Ability to make people believe in the plan and show them it's working.
• Desire to push boundaries and not settle for the status quo.
• Team player mentality, understanding that success is a team effort.
• Willingness to collaborate in person at the Rime office a couple of days a week.
• Willingness to work closely with the rest of the team in Rime’s San Francisco office.

Responsibilities

• Build and run Rime's demand engine, from the first touch to qualified pipeline, working backward from our revenue targets.
• Know what resonates with our buyers, VPs of Product and technical builders at fast-growing customer obsessed brands, and the developers who influence them. Choose the format, length, tone, and channel for each, and orchestrate the sequence of touches that moves them.
• Win in AI answer engines, and with all search that matters. Our buyers ask LLMs before they ask Google, and we must show up in those answers in a very compelling way.
• Drive the strategy and partner with founders, product leaders and PMMs for exactly what we need.
• Run ABM with input from our sales team, collaborating on creative campaigns to differentiate the Rime brand and to build the Rime pipeline of opportunities.
• Shape our events strategy and help our field marketing lead execute brilliantly, without owning events yourself.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed