Demand Generation Manager

Ampa

1d • Remote

About The Position

We're seeking a hands-on Demand Generation Manager to own lead generation execution across outbound, nurture, landing page optimization, and organic acquisition (SEO/AEO), with a path into paid acquisition. You'll report to the Head of Marketing and execute against the strategy they set, turning it into running campaigns, tested pages, and a funnel you can read and improve every week. This is an execution role, not a strategy role, and an individual contributor role, not a people management one. The ideal candidate lives in the tools, is fluent in funnel data, and is energized by building, testing, and tuning channels until they produce. You'll be the person who makes our pipeline grow, and you'll have a direct line of sight from your work to the number of people who get access to treatment.

Requirements

• 4-6+ years in demand generation, growth, or performance marketing.
• Hands-on experience with Smartlead or a comparable cold outbound platform (Instantly, Apollo, Lemlist).
• Direct experience building nurture campaigns and workflows in HubSpot.
• Working experience with paid search and paid social (Google Ads, LinkedIn).
• Proven landing page testing and conversion rate optimization experience with measurable results you can speak to.
• Comfortable working from search and AI-visibility reporting to drive on-page changes.
• Can read funnel data and act on it without hand-holding.

Nice To Haves

• Passion for helping eradicate depression through breakthrough neurotechnology.
• Highly motivated, coachable, and thrives in fast-paced startup environments with evolving priorities.
• Background in healthcare, medtech, or fintech, and comfort working within compliance review processes.

Responsibilities

• Own and optimize the outbound channel in Smartlead, including sequencing, targeting, list management, and deliverability monitoring.
• Manage and evolve our HubSpot nurture programs, including workflows, segmentation, and performance tracking.
• Run A/B and conversion rate testing on existing landing pages and ship measurable improvements.
• Execute organic and AI-visibility initiatives directed by search and AI-visibility reporting (Gauge or HubSpot), including on-page optimization, content structure, and keyword targeting.
• Report on lead volume, conversion rates, and channel performance, and translate what the data says into what we do next.
• Plan and execute paid search and paid social as bandwidth and budget allow.

Benefits

• Substantial equity as an early team member.
• Clear runway to expand into paid acquisition ownership and grow into a senior demand generation or growth marketing lead role as you build tenure and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed