Demand Generation

Maven AGI

1d•$140,000 - $193,000•Hybrid

About The Position

We're hiring a senior individual contributor to own demand generation at Maven. You'll set the strategy and own the number, and you'll also do the building yourself: configuring the platforms, launching the campaigns, writing the workflows, and pulling the data. We're looking for someone who enjoys hands-on work and doesn't see it as a step on the way to managing people. Our GTM motion runs on tight collaboration between marketing, SDRs, and AEs, and this role sits at the center of it. Day to day, you'll work closely with SDRs and AEs to make sure demand turns into real pipeline, not leads that sit in a queue. Inbound is a major part of the job, and you'll also drive outbound programs and ABM against our enterprise accounts. Given our stage, this role also leans toward growth. You should be comfortable going beyond traditional demand gen channels into experiment-driven tactics when they'll move the number, and comfortable building the systems that make those experiments cheap to run.

Requirements

6+ years in demand generation, growth, or marketing operations at a B2B SaaS company, ideally including time at a startup or high-growth company
You've built (not just run) a demand gen function or a major channel from the ground up, across both inbound and outbound
Deep, hands-on platform experience: you've administered a marketing automation platform, built lead scoring and routing, and worked in tools like Clay without needing an ops team to do it for you
Direct experience with SDR and AE teams: you've owned lead handoff, quality, and the feedback loop, rather than handing leads over a wall
Comfortable in the data: you can pull your own reports, spot where the funnel is leaking, and explain it to sales leadership in plain terms

Nice To Haves

Experience running ABM against a strategic or enterprise account list is a strong plus
Bonus: experience marketing to technical or AI-forward buyers, or building GTM workflows that use AI and agentic tooling rather than just talking about it

Responsibilities

Own the demand generation strategy and number: build and run multi-channel campaigns across inbound (paid ads, website conversion) and outbound (technographic targeting, sequences run with SDRs), with inbound as a primary driver of pipeline volume
Partner with SDRs and AEs every day on campaign handoff, lead quality, and follow-through, with a tight feedback loop so what marketing sources actually converts
Work hands-on in the platforms: own our lifecycle marketing program and performance marketing platforms, and be comfortable in Salesforce. You'll build the workflows, scoring, routing, and enrichment with your partners in GTM Systems
Build and run ABM programs for strategic accounts: account selection and tiering, coordinated plays across paid, email, and outbound, and reporting on account-level engagement
Work with field marketing on event strategy (conferences, dinners, sponsorships) and make sure field programs tie back to the same account and campaign framework as digital
Define and own the metrics that matter (MQL-to-SQL conversion, pipeline sourced and influenced, CAC by channel, speed to lead) and build reporting that makes attribution something the team can trust
Run a test-and-learn approach to new channels and formats, including AI-native and growth-style tactics (intent data, product signals, automated enrichment and personalization) where they fit our buyer
Build the systems and playbooks that let demand generation scale without being rebuilt every quarter