Demand Generation Specialist

Sims Limited•La Vergne, TN

1d•$78,980 - $94,776•Onsite

About The Position

Sims Lifecycle Services (SLS) is a global leader in IT asset and cloud infrastructure reuse, redeployment, recycling, and refining. SLS serves global clients across various industries to securely and responsibly recycle and manage the disposition of IT equipment and electronic products. Our asset management and recovery service enables businesses to meet their social and legal obligations in the treatment of surplus electronics in a legally compliant, data secure, fully traceable, and environmentally sustainable manner. With our global reach, expertise, and infrastructure, SLS provides a comprehensive solution for e-waste and IT asset disposition worldwide. At Sims Lifecycle Services, we believe progress is driven by our people. If you’re set on making real change for tomorrow, we have the scale, resources, and ambition to make it happen. SLS is the global leader in circular cloud solutions, driving circular economy initiatives with clients to improve environmental outcomes and business results. We are seeking a Demand Generation Specialist to join our team at our La Vergne, Tennessee location. This is a fantastic opportunity for a results-driven professional who thrives on solving business challenges, identifying opportunities, and building strategic partnerships. Reporting to the Go To Market Director, this role is responsible for creating and executing marketing strategies that drive awareness, interest, and qualified leads for the business. The specialist collaborates with sales and marketing teams to develop campaigns across multiple channels, analyze performance metrics, and optimize lead generation efforts to support revenue growth. By leveraging data-driven insights, customer engagement tactics, and marketing automation tools, they help build a strong sales pipeline and enhance the overall customer journey. This is more than a job; it's a chance to develop your career with a global organization that values innovation, collaboration, and results. We are in an exciting period of growth, and the successful candidate will play an essential role partnering with our Commercial and Marketing team to drive strategic initiatives, support business growth, strengthen customer engagement, and identify new market opportunities to influence outcomes.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in demand generation, campaign management, digital marketing, or commercial marketing.
Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
Experience partnering with Sales, Business Development, and cross-functional teams.
Strong project management, organization, and stakeholder management skills.
Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Responsibilities

Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services aligned with marketing and commercial priorities.
Support campaign planning and execution across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
Support lead management, account targeting, campaign attribution, and sales presentations.
Analyze campaign performance and market insights to optimize targeting, messaging, and results.
Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
Ensure alignment with corporate marketing standards, communications, and governance requirements.
Perform other duties as assigned.