Demand Generation Specialist

HexArmor•Grand Rapids, MI

About The Position

HexArmor is seeking a Demand Generation Specialist to join its Revenue Operations team and contribute to company growth initiatives. Reporting to the Demand Generation Manager, this role works with the Marketing & Design Team to launch campaigns on time and within budget. The ideal candidate communicates effectively and pays close attention to detail to ensure programs are tracking toward revenue outcomes. The role coordinates demand generation programs from planning through reporting and executes integrated campaigns across digital channels. It also involves campaign measurement and optimization, collaboration on search-informed content and creative, analysis of customer experience across channels, and evaluation of emerging technologies.

Requirements

Bachelor’s degree in a related field.
Demonstrated experience leading and managing SEO, SEM, paid social, paid display, and/or CTV campaigns.
Creativity and experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Strong analytical skills and data-driven thinking.
Experience leveraging AI tools to improve marketing workflows, increase efficiency, and support the development and optimization of marketing content.
Knowledge of the latest trends and best practices in online marketing and measurement.
Excellent verbal and communication skills; dependable, hardworking team player.
Willingness to pivot when needed to complete crucial business tasks.
Problem-solving ability and a high standard of performance.

Responsibilities

Coordinate and manage demand generation programs end to end, including planning, promotion, execution, optimization, and reporting.
Plan and execute integrated demand generation campaigns across SEO, SEM, paid social, paid display, and CTV channels.
Develop channel strategies that align keywords, audiences, media, messaging, and targeting with campaign objectives and priority customer segments.
Understand buyer personas, target marketing activities, and the buying cycle.
Measure and report digital marketing campaign performance against ROI and KPI goals.
Identify trends and insights, then optimize spend and performance accordingly.
Brainstorm and implement new growth strategies with the team.
Collaborate with internal teams to develop search-informed content, campaign creative, and landing pages that improve visibility, engagement, and conversion.
Evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
Evaluate emerging technologies and provide perspective on adoption where appropriate.