Demand Generation Specialist

Rehlko•Kohler, WI

2d•$76,050 - $96,050•Hybrid

About The Position

The Demand Generation Specialist establishes and manages the process for converting engagement from channel marketing programs into identified, filtered, and trackable opportunities. The role embeds and draws demand capture from events, training, content, campaigns, and partner activation; defines identification and handoff standards with Sales; and measures which activities contribute to pipeline and channel growth. The specialist owns demand attribution process design and performance visibility. Sales and distributors retain accountability for opportunity management, commercial follow-up, and revenue conversion. The role does not own Sales follow-up, opportunity progression, quoting, CRM administration, or revenue delivery. Instead, it creates and governs the demand process, provides performance visibility, and recommends improvements. The position is hybrid, working 2–3 days a week at 200 Twin Oaks Road, Kohler, Wisconsin, with approximately 20% travel. Applicants must be authorized to work in the United States without requiring new or transferred visa sponsorship now or in the future.

Requirements

Bachelor’s degree in marketing, business communications, or a relevant field.
4–6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations.
Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.
Working proficiency with a CRM/Salesforce and/or a marketing automation platform such as Salesforce, HubSpot, or Marketo for tracking lead source, volume, and conversion.
Experience working cross-functionally and reporting program performance to internal stakeholders.
Experience translating engagement activity such as training, events, and content into lead signals, rather than relying solely on outbound or paid lead generation.
Demonstrated experience with tools such as Power BI, Salesforce, Google Analytics, and Microsoft 365 products.
Approximately 20% travel involving primarily domestic vendors, channel partners, customers, and events.
Authorization to work in the United States without requiring new or transferred visa sponsorship now or in the future.

Nice To Haves

Related advanced degree, certification, or specialization.
Industrial or durable goods background involving long, technical, consultative sales cycles.
Exposure to a business undergoing a commercial model shift, such as moving from channel-led to channel-driven, and related marketing operations.
Experience in a channel or distributor sales model where leads pass through a third-party sales force rather than a direct sales team.

Responsibilities

Build lead capture and processing mechanisms into new and existing activation and engagement programs, translating participation into measurable sales pipeline within Rehlko’s CRM and opportunity registration systems.
Partner with sales leadership to define lead identification criteria and a shared standard for sales-ready leads.
Manage the lead handoff process between channel marketing and sales to support a smooth transition to sales follow-up.
Analyze program engagement signals to identify activities that indicate buying intent and advise the team on effective lead capture.
Report regularly on lead volume, source, and quality to provide visibility into program performance and effectiveness.
Evaluate program results to inform future demand-generation investment.
Maintain an ongoing feedback loop with Sales on lead quality and keep identification criteria aligned with market and channel conditions.
Perform other duties as assigned.