Demand Generation Manager

CyberSheath•Reston, VA

4d•$90,000 - $125,000•Remote

About The Position

CyberSheath Services International LLC, a managed services provider focused primarily on cybersecurity for the Defense Industrial Base (DIB), is hiring a Demand Generation Manager. The role owns the strategy, execution, measurement, and optimization of multichannel demand-generation programs, turning the company’s market expertise into awareness, engagement, qualified demand, sales opportunities, and measurable pipeline contribution. The manager develops full-funnel campaign plans aligned to revenue objectives, target customers, buyer personas, priority verticals, and sales motions. They translate complex cybersecurity and compliance topics into clear, buyer-centered messaging and coordinate campaigns across channels such as email, paid media, social media, webinars, events, partner marketing, landing pages, content syndication, and retargeting. The role also manages campaign assets, calendars, testing, lead nurturing, account-based marketing, and coordination with Sales and subject-matter experts. This position owns campaign reporting and optimization, including analysis of engagement, conversion, lead quality, opportunities, pipeline, revenue influence, costs, and marketing ROI. It works closely with Sales, executive leadership, operations, cybersecurity experts, external partners, and other marketing functions to improve campaign performance and marketing-to-sales alignment. The role is fully remote, with limited travel to industry events and offsite meetings. Applicants must be U.S. citizens residing in the continental United States. The budgeted pay range is $90,000–$125,000 USD.

Requirements

Bachelor’s degree in marketing, business, communications, or a related discipline; equivalent relevant experience will also be considered.
At least 5 years of progressive experience in B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaigns.
Demonstrated success building multichannel campaigns that produce measurable pipeline and revenue impact.
Experience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or regulated-industry solutions.
Strong knowledge of audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurture strategy, conversion optimization, and attribution.
Experience with CRM and marketing-automation platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or comparable systems.
Proficiency in marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools.
Excellent written, verbal, and presentation skills, including the ability to simplify technical concepts without sacrificing credibility.
Strong project-management skills, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-moving environment.
Ability to work cross-functionally and influence stakeholders without direct authority.
Practical test-and-learn mindset with a strong sense of ownership and accountability.
Must be a U.S. citizen residing in the continental United States.

Nice To Haves

Experience marketing cybersecurity, CMMC, NIST SP 800-171, DFARS, FedRAMP, government contracting, defense technology, or compliance services.
Familiarity with the Defense Industrial Base, federal contracting ecosystem, controlled information requirements, or regulated manufacturing and engineering environments.
Experience marketing managed security services, security assessments, compliance consulting, cloud-based security solutions, or managed IT services.
Experience with account-based marketing platforms, intent-data providers, webinar platforms, paid media platforms, and sales-engagement tools.
Experience in a high-growth, private-equity-backed, consulting, managed-services, or B2B technology environment.
Working knowledge of SEO, paid search, LinkedIn advertising, retargeting, content syndication, and conversion-rate optimization.
Experience managing external agencies, freelancers, vendors, or marketing technology partners.

Responsibilities

Develop and execute a scalable, full-funnel demand-generation strategy aligned with revenue objectives, ideal customer profiles, priority verticals, buyer personas, and sales motions.
Build integrated campaigns to create awareness, capture and nurture demand, accelerate opportunities, and support expansion or cross-sell.
Develop targeted campaigns and buyer-centered messaging for DIB executives, security and IT leaders, compliance leaders, practitioners, contracts leaders, and operations stakeholders.
Establish campaign themes and content pillars around cybersecurity and compliance topics, including CMMC 2.0, NIST SP 800-171, DFARS, CUI protection, assessments, remediation, managed services, and secure federal enclave offerings.
Partner with executives and subject-matter experts to identify market opportunities, regulatory developments, customer pain points, and thought-leadership topics.
Plan, launch, manage, and optimize campaigns across email, paid and organic social, webinars, virtual and field events, partner marketing, landing pages, content syndication, retargeting, and other channels.
Build campaign journeys for prospects at different stages of awareness and evaluation.
Develop campaign briefs covering audiences, objectives, messages, offers, channels, assets, timelines, budgets, success metrics, and follow-up requirements.
Coordinate creation of campaign assets, including landing pages, email sequences, advertisements, webinar materials, reports, checklists, guides, case studies, customer stories, and sales enablement materials.
Manage campaign calendars and ensure programs launch on time, meet quality standards, and align with company priorities.
Run A/B tests across audiences, messaging, subject lines, offers, landing pages, calls to action, creative, and channels.
Support event and webinar demand generation before, during, and after programs, including registration, promotion, attendance conversion, nurture, and opportunity acceleration.
Partner with Sales leadership to define and maintain lead stages, scoring, routing, qualification criteria, service-level expectations, and feedback loops.
Build and optimize nurture programs that educate prospects, establish credibility, and encourage sales engagement.
Segment audiences using company profile, role, compliance maturity, engagement history, intent signals, customer lifecycle stage, and buyer behavior.
Ensure leads are routed accurately and promptly, and work with Sales to improve conversion from marketing-qualified lead through opportunity and closed revenue.
Develop account-based marketing programs for strategic accounts, named-account lists, high-value verticals, and partner-led opportunities.
Help Sales teams engage buying committees with messaging and content tailored to business, technical, and compliance concerns.
Own campaign reporting and provide actionable insights on engagement, conversion, qualified leads, meetings, opportunities, pipeline, revenue influence, costs, and return on marketing investment.
Monitor funnel health and identify friction from first touch through opportunity creation and closed-won revenue.
Conduct regular performance reviews for marketing and revenue leadership, translating results into recommendations, priorities, and next steps.
Maintain campaign attribution and tracking practices with Sales Operations, Revenue Operations, and Marketing Operations.
Use data to reallocate budget, improve underperforming programs, prioritize effective channels, and inform campaign strategy.
Establish benchmarks and operating standards for campaign performance, audience engagement, lead quality, and pipeline contribution.
Work with Sales to support active pipeline goals, account priorities, field needs, and market feedback.
Partner with product, service delivery, customer success, and cybersecurity experts to create accurate and commercially relevant programs.
Collaborate with content, creative, digital, operations, and external agency partners to deliver quality work efficiently.
Equip Sales with campaign context, prospect insights, follow-up guidance, relevant content, and messaging.
Participate in revenue meetings to share campaign performance, market signals, lead-quality insights, and recommended actions.
Within the first 90 days, learn the company’s services, target customers, sales process, existing marketing programs, conversion data, and go-to-market priorities; establish reporting, identify quick-win improvements, and launch or refine priority programs.