Demand Generation Manager

Commure•Mountain View, CA

1d•$120,000 - $140,000

About The Position

Commure is seeking a Manager of Demand Generation to turn account fit and intent data into enterprise pipeline from new accounts and expansion within its existing customer base. The role owns campaigns, campaign operations, the lead lifecycle, and funnel measurement for the enterprise portfolio, including Ambient AI, Call Center Agents, and Orchestrator. The position reports directly to the Head of Enterprise Marketing. Level will be determined by experience. The role calls for an AI-first marketer who can build HubSpot workflows, develop campaign briefs, and present results to sales leadership. The manager will use AI to accelerate demand generation work and help the broader team adopt effective AI workflows. Employees must comply with the organization’s information security policies, protect organizational assets, report confirmed or potential security events or risks to the information security office, and attest to these requirements upon hire and annually.

Requirements

At least 5 years of experience in B2B demand generation or marketing operations.
Hands-on expertise in HubSpot or a similar marketing automation platform, as well as Salesforce.
Proven experience using AI to build or scale marketing workflows.
A track record of scoring, nurture, and ABM programs that drove measurable pipeline.
Strong project management, writing, and presentation skills.

Nice To Haves

Healthcare experience.

Responsibilities

Build and run integrated campaigns and account plays based on the fit and intent model, prioritizing accounts most likely to convert.
Partner with Customer Success to build expansion campaigns that drive cross-sell and upsell among existing customers.
Lead campaigns end to end, creating clear briefs and timelines and coordinating content, brand, web, social, events, and sales from kickoff through results readout.
Own the webinar calendar and direct mail programs.
Partner with the Events Manager on pre-show and post-show activities, including attendee list enrichment, list loading, and follow-up plays.
Set up and manage campaigns in HubSpot and Salesforce so every touch is tracked and attributable.
Optimize lead and account scoring, lifecycle stages, and routing logic in partnership with Revenue Operations.
Build email nurture series and design handoffs among marketing nurture, sales nurture, and SDR follow-up.
Own lead and opportunity attribution and report on funnel performance from first touch through closed-won for new business and expansion.
Test, measure, and optimize conversion at every stage, turning results into clear recommendations.
Partner with the SDR team on scripting, sequences, and activity plans so follow-up aligns with each campaign.
Train sales and SDR teams on campaigns and lead handling, and hold teams accountable to agreed follow-up SLAs.
Serve as marketing’s HubSpot power user, working with Revenue Operations to expand the capabilities of the marketing technology stack.
Use AI to accelerate research, enrichment, segmentation, personalization, reporting, and campaign builds, and help the team adopt time-saving AI workflows.
Follow information security policies, protect organizational assets, report confirmed or potential security events or risks, and attest to these requirements upon hire and annually.