Demand Generation Manager
About The Position
Acrisure is seeking a Demand Generation Manager to develop and execute end-to-end, multi-channel marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. The role leads demand generation strategy for an assigned portfolio and target audiences, spanning audience insight, campaign planning, activation, optimization, measurement, and iteration. The manager owns demand creation across the buyer journey and works closely with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders. This builder role combines analytical rigor with hands-on execution and contributes to forecasting, attribution, marketing technology optimization, and performance measurement. The ideal candidate understands how to engage small business audiences, orchestrate multiple channels around a customer journey, and translate marketing activity into measurable pipeline growth. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. The base compensation range is $95,000–$115,000, with placement based on factors including skills, experience, qualifications, location, and internal equity.
Requirements
- Proven experience building and scaling demand generation programs in B2B environments.
- Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
- Experience using marketing automation, CRM, analytics, and reporting platforms.
- Strong analytical and quantitative skills, with the ability to translate data into action.
- Demonstrated success influencing pipeline and revenue outcomes.
- Experience leveraging AI tools to improve marketing performance and efficiency.
- Excellent collaboration and communication skills.
- Builder mentality; comfortable navigating ambiguity, adjusting quickly, and creating structure where none exists.
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.
Nice To Haves
- Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations is preferred.
- Understanding of small business audiences and experience marketing products and services to small and midsized businesses is a plus, but not required.
Responsibilities
- Develop and execute demand generation strategies aligned with business goals, revenue targets, and growth priorities.
- Own demand generation plans for an assigned portfolio and target audiences, from strategy and planning through activation and optimization.
- Translate business objectives into campaign strategies, measurable marketing goals, and performance plans.
- Establish campaign processes, templates, operating rhythms, and best practices to scale demand generation programs.
- Manage marketing funnel performance, identify conversion improvements, and accelerate pipeline progression.
- Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
- Continuously optimize buyer acquisition and conversion strategies.
- Lead digital demand generation across paid, owned, and earned channels.
- Optimize channel mix and investment strategies based on performance and business impact.
- Evaluate and test new tactics, channels, and approaches.
- Establish performance benchmarks, reporting frameworks, and forecasting models.
- Analyze campaign and funnel performance to identify trends, risks, and opportunities.
- Partner with Revenue Operations to support accurate attribution, pipeline measurement, and revenue reporting.
- Deliver actionable insights and recommendations to marketing and business leadership.
- Use marketing technology platforms and automation tools as a power user.
- Partner with Digital and Revenue Operations to improve data quality, campaign execution, lead management, and reporting.
- Identify opportunities to improve efficiency through automation and AI.
- Partner with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, and Revenue Operations.
- Ensure demand generation programs support go-to-market priorities and business outcomes.
Benefits
- Comprehensive medical insurance, dental insurance, and vision insurance.
- Life and disability insurance.
- Fertility benefits and wellness resources.
- Paid sick time.
- Paid time off and holidays.
- Employee Assistance Program (EAP) and complimentary Calm app subscription.
- Immediate vesting in a 401(k) plan.
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
- Commuter benefits and employee discount programs.
- Paid maternity leave and paid paternity leave, including for adoptive parents.
- Legal plan options.
- Pet insurance coverage.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
