Marketing Manager – Demand Generation & Events

r-pac CNCT • New York, NY

8d

About The Position

CNCT is seeking a Marketing Manager – Demand Generation & Events to help build the demand engine for r-pac’s connected intelligence platform. Reporting to the VP of Marketing, this hands-on role runs events, campaigns, and programs that generate pipeline. The position combines trade show and event execution with integrated campaign development, paid media, marketing automation, and performance reporting.

The Marketing Manager owns CNCT’s event calendar, including NRF, partner and industry events, and customer events. The role partners with Sales to set target-account and meeting goals, conduct pre-event outreach, capture leads onsite, and coordinate follow-up. It also plans webinars and virtual events, including partner sessions.

The role plans and executes campaigns across email, LinkedIn, Google paid media, webinars, events, and partner co-marketing. It creates campaign assets such as landing pages, email sequences, and ad creative and copy in collaboration with the in-house UX designer and VP of Marketing. It manages paid media optimization and HubSpot nurture programs, and owns campaign and event reporting, dashboards, and channel-level pipeline tracking in HubSpot.

The Marketing Manager works with Sales on lead quality, handoffs, and follow-up, shares campaign learnings in quarterly planning with the VP of Marketing, and explores new channels and tools, particularly AI tools that can accelerate execution and reporting. The role requires travel for events, including occasional evenings and weekends around shows.

Requirements

• Bachelor’s degree or equivalent experience.
• 2–4 years of B2B marketing experience across events and demand generation.
• Proven end-to-end trade show experience, including vendors, logistics, budgets, and onsite lead capture.
• Hands-on experience with paid media, such as LinkedIn Ads and Google Ads, and marketing automation such as HubSpot, Marketo, or equivalent.
• Experience with AI tools that speed up execution and reporting.
• Comfort with funnel metrics and ability to turn reporting into clear recommendations.
• Clear, concise writing skills for campaign copy, emails, and event communications.
• Highly organized across multiple projects, vendors, budgets, and deadlines.
• Willingness to travel for events, including occasional evenings and weekends around shows.

Nice To Haves

• B2B marketing experience in B2B tech, retail tech, or supply chain.

Responsibilities

• Own CNCT’s event calendar from budgeting and booth build through shipping, staffing, and run-of-show.
• Partner with Sales to establish event target-account and meeting goals, conduct pre-event outreach, capture leads onsite, and coordinate joint follow-up.
• Plan and produce webinars and virtual events, including joint sessions with partners.
• Plan and run integrated campaigns across email, LinkedIn, Google paid media, webinars, events, and partner co-marketing.
• Build campaign assets, including landing pages, email sequences, ad creative, and copy, in collaboration with the in-house UX designer and VP of Marketing.
• Manage paid media optimization and the HubSpot nurture program to move prospects from first touch to sales-ready.
• Own campaign and event reporting in HubSpot, including dashboards and pipeline tracking by channel.
• Work with Sales on lead quality, handoff, and follow-up, maintaining a regular feedback loop on what converts.
• Bring campaign learnings into quarterly planning with the VP of Marketing and scout new channels and tools, especially AI tools that speed up execution and reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level