Demand Generation Manager

Rainforest

3d•Remote

About The Position

Rainforest is an early-stage payments-as-a-service startup serving vertically focused software platforms that want to offer embedded payments without taking on additional operational or regulatory burdens. The Demand Generation Manager will join the Growth Marketing team and generate pipeline from high-value target accounts, primarily vertical SaaS platforms. This remote role has a strong preference for candidates in the Eastern Time Zone and involves travel about four times a year for company events and team on-sites. The role owns account-based demand generation from account segmentation and research through campaign launch and optimization. The manager will run multichannel campaigns across paid channels, events, content distribution, and marketing-led outbound; act on account signals in partnership with Marketing Operations; and work closely with Sales to evaluate lead quality and improve results. This is a hands-on position focused on launching campaigns, writing campaign copy, testing ideas, and generating opportunities rather than maximizing activity or building dashboards.

Requirements

At least 3 years of B2B demand generation, ABM, or growth marketing experience.
Experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer.
Experience running paid campaigns targeted at named accounts.
Strong email and advertising copywriting skills, with the ability to launch campaigns without relying on a copywriter.
A track record of turning event attendance into qualified pipeline.
Hands-on experience with HubSpot or a similar CRM, and familiarity with go-to-market tools such as Clay and Apollo.
Curiosity, drive, and a high velocity of testing and learning.
A focus on generating pipeline, measured by opportunities created rather than activity.
Comfort owning channels end to end in a fast-moving startup environment.

Nice To Haves

Experience marketing to software, fintech, or payments companies.

Responsibilities

Own account-based campaigns for Tier 1 and Tier 2 accounts, from segmentation and research through launch and optimization.
Build tailored multichannel campaigns for small groups of high-priority accounts, including personalized one-to-one outreach and content.
Own paid channels, primarily LinkedIn and Google, and test additional channels to improve performance quarter over quarter.
Turn account signals, such as funding announcements, website visits, warm introductions, and social engagement, into meetings and pipeline.
Run marketing-led outbound, including direct mail and gifting programs.
Increase pipeline generated from events by maximizing engagement and follow-up before, during, and after events.
Partner with the content team to improve content distribution and conversion from content to meetings.
Work with Marketing Operations to measure every campaign and capture every signal in HubSpot.
Work cross-functionally with Sales to understand lead quality and focus on what is working.