Demand Generation Manager

Acrisure, LLC•San Jose, CA

7d•$95,000 - $115,000•Onsite

About The Position

Acrisure is seeking a Demand Generation Manager to develop and execute end-to-end marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. The role leads demand generation for an assigned portfolio, owning strategy across the buyer journey—from audience insight and campaign planning through activation, optimization, measurement, and iteration. The manager partners with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders to create programs that generate demand and improve conversion rates. This is a builder role combining analytical rigor and strong execution. The manager contributes to forecasting, attribution, marketing technology optimization, and performance measurement. The ideal candidate understands how to reach small business audiences, orchestrate channels around customer journeys, and translate marketing activity into measurable pipeline growth. The position supports growth across Acrisure’s portfolio by serving as the primary demand generation leader for key products and solutions. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. The base compensation range is $95,000–$115,000, with placement based on factors including skills, experience, qualifications, location, and internal equity.

Requirements

Proven experience building and scaling demand generation programs in B2B environments.
Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
Experience using marketing automation, CRM, analytics, and reporting platforms.
Strong analytical and quantitative skills, with the ability to translate data into action.
Demonstrated success influencing pipeline and revenue outcomes.
Experience leveraging AI tools to improve marketing performance and efficiency.
Excellent collaboration and communication skills.
Builder mentality; comfortable navigating ambiguity, adjusting quickly, and creating structure where none exists.
Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field.
At least 7 years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.

Nice To Haves

Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations.
Understanding of small business audiences and experience marketing products and services to small and midsized businesses.

Responsibilities

Develop and execute demand generation strategies aligned with business goals, revenue targets, and growth priorities.
Own demand generation plans for an assigned portfolio and target audiences, from strategy and planning through activation and optimization.
Translate business objectives into campaign strategies, measurable marketing goals, and performance plans.
Establish campaign processes, templates, operating rhythms, and best practices to scale demand generation programs.
Manage marketing funnel performance, identify conversion improvements, and accelerate pipeline progression.
Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
Continuously optimize buyer acquisition and conversion strategies.
Lead digital demand generation across paid, owned, and earned channels.
Optimize channel mix and investment strategies based on performance and business impact.
Evaluate and test new tactics, channels, and approaches to improve results.
Establish performance benchmarks, reporting frameworks, and forecasting models.
Analyze campaign and funnel performance to identify trends, risks, and opportunities.
Partner with Revenue Operations to ensure accurate attribution, pipeline measurement, and revenue reporting.
Deliver actionable insights and recommendations to marketing and business leadership.
Use marketing technology platforms and automation tools, and partner with Digital and Revenue Operations to improve data quality, campaign execution, lead management, and reporting.
Identify opportunities to improve efficiency through automation and AI.
Collaborate with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, Revenue Operations, and Sales to ensure programs support go-to-market priorities and business outcomes.