Demand Generation Manager

Southeast Restoration • Canton, GA

7d

About The Position

Southeast Restoration is seeking a highly organized, detail-oriented, and results-driven Demand Generation Manager to execute marketing and demand-generation initiatives. Working under the strategic direction of the VP of Revenue, the role turns established revenue strategies into actionable programs, campaigns, processes, and tools that create qualified demand and support company growth. The position owns the company’s digital presence and demand-generation channels from a revenue perspective, including SEO, campaign execution, market research, vendor relationships, marketing collateral, and RFP responses. It also evaluates performance and uses data and feedback to refine programs and replicate successful approaches across markets.

Requirements

• Strong knowledge and practical experience in SEO, including keyword research, on-page optimization, local SEO, and organic search performance.
• Proven ability to manage multiple projects, campaigns, deadlines, and deliverables with strong organization and follow-through.
• Experience managing external marketing agencies or vendors and holding partners accountable for results.
• Strong communication, analytical, and problem-solving skills, with high attention to detail.
• Ability to translate established strategies into actionable plans and independently drive execution through completion.
• Proficiency in Microsoft Office, CRM platforms, and project management systems.
• Ability to thrive in a fast-paced, team-oriented environment with ownership, accountability, and commitment to continuous improvement.

Nice To Haves

• 3+ years of hands-on experience in digital marketing, demand generation, SEO, or marketing operations.

Responsibilities

• Develop and continuously improve complete, field-ready Market Development programs that translate established revenue strategies into repeatable campaigns, processes, workflows, messaging, and tools.
• Partner with the Revenue team to ensure Market Development programs are ready for deployment across multiple markets.
• Own Southeast’s digital and website presence and demand-generation channels from a revenue perspective.
• Execute and optimize SEO initiatives, including keyword research, on-page optimization, local SEO, and organic search improvements.
• Develop and execute demand-generation campaigns and marketing initiatives; create plans, timelines, and deliverables, coordinate resources, and ensure work is completed accurately and on schedule.
• Manage day-to-day relationships with outsourced digital marketing and demand-generation vendors, holding them accountable for performance, deliverables, service levels, and continuous improvement.
• Own market research and segmentation strategy to identify customer segments, geographic opportunities, emerging demand sources, and potential new markets.
• Provide actionable market research recommendations to the VP of Revenue and partner with the Revenue Operations Manager to represent segmentation and targeting effectively in the CRM.
• Develop consistent marketing collateral, vertical messaging, presentations, campaigns, and supporting tools for Market Development and Sales teams, tailoring messaging to audiences and maintaining consistency across programs, digital channels, and field materials.
• Coordinate the RFP response process and ensure submissions are accurate, complete, organized, and delivered on time.
• Refine Market Development programs, campaigns, demand channels, and supporting assets using data and feedback from Revenue and field teams.
• Conduct win/loss interviews, evaluate performance, identify programs that can be replicated across markets, and recommend measurable improvements to underperforming initiatives.

Benefits

• Competitive compensation package.
• Medical, dental, vision, short-term disability, long-term disability, and voluntary life benefits.
• Safe Harbor 401(k) with up to 4% company match.
• Paid time off package, including your birthday off every year and five paid mission trip days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed