Demand Generation Manager

Percepto•Austin, TX

3d•Hybrid

About The Position

Percepto is hiring a Demand Generation Manager to build and operate the engine that fills its US pipeline. The role owns campaigns from planning through launch, measurement, optimization, and revenue impact. It is a hands-on position in a startup environment, with multiple priorities and frequent campaign launches. The manager will work with long, multi-stakeholder buying cycles, designing programs that engage entire buying committees at large energy and utility companies. The Demand Generation Manager will build quarterly plans with the CMO and sales leadership, run campaigns across customer segments and personas, manage program budgets, and support product launches such as Axion. The role also owns account-based marketing programs, marketing operations and data quality, funnel analytics and attribution, and the use of AI and automation to improve marketing and sales workflows. Success is measured by pipeline and revenue outcomes rather than lead volume. The position works directly with the CMO and executive team and has ownership, visibility, a budget, and freedom to test. Percepto describes its work as building an open, hardware-agnostic platform for autonomous operations used by operators of energy and critical infrastructure. The company is headquartered in Austin, Texas, operates a Remote Operations Center in Palm Beach, Florida, and has offices in Houston and Midland.

Requirements

At least 5 years of experience in B2B demand generation or growth marketing; enterprise technology, SaaS, industrial technology, or IoT experience is preferred.
Hands-on, admin-level HubSpot experience, including building and running workflows, lead scoring, lifecycle stages, attribution, and custom reports.
A track record of launching end-to-end, multi-channel campaigns and connecting them to pipeline and revenue.
Hands-on experience running ABM programs for enterprise accounts with long, complex sales cycles.
Strong analytical skills, including building reports, understanding attribution models, and turning results into actionable next steps.
Experience managing paid media budgets, especially on LinkedIn and Google.
Startup experience and comfort handling competing priorities, a weekly campaign cadence, and building programs from scratch.
Clear writing and communication skills, including the ability to turn complex technology into simple, compelling offers.
Strong organizational skills and the ability to manage several campaigns concurrently while meeting deadlines and maintaining attention to detail.

Nice To Haves

Salesforce experience, including using it alongside HubSpot.
Experience marketing to energy, oil and gas, utilities, solar, or other critical-infrastructure buyers.
Experience marketing a platform transitioning from hardware to software (SaaS).
Experience with partner or channel marketing programs.
HubSpot, Salesforce, Google Ads, or LinkedIn Marketing certifications.
SQL or advanced spreadsheet skills.
A bachelor's degree in marketing, business, or a related field; an MBA is a plus.

Responsibilities

Build the quarterly demand plan with the CMO and sales leadership, including targets, budget, channel mix, and calendar.
Launch campaigns regularly and manage them end to end, from briefs and audience selection through creative, landing pages, nurture, sales follow-up, and reporting.
Plan campaigns by industry segment and persona, including oil and gas, utilities, solar, heavy industry, and relevant executive, operations, safety, reliability, innovation, and drone-program leaders.
Support product launches, including Axion, with demand programs designed to convert awareness into pipeline.
Manage the program budget, track spend against results, and reallocate funds toward effective programs.
Build and maintain target account lists with sales based on the ideal customer profile.
Run 1:1, 1:few, and 1:many account-based marketing programs that reach entire buying committees.
Use intent data and website visitor signals to identify in-market accounts and notify sales in real time.
Coordinate multi-touch programs across advertising, email, direct mail, SDR outreach, and events.
Manage paid media, email and nurture, website and SEO, content offers, events and webinars, partner marketing, and outbound campaign support.
Own HubSpot as the core marketing platform, including workflows, lists, forms, scoring, reporting, and integrations with sales systems such as Salesforce where needed.
Define lead lifecycle stages with sales, including scoring, MQL and SQL definitions, opportunity stages, routing, and service-level agreements.
Maintain data quality through enrichment, deduplication, UTM standards, and campaign naming conventions.
Ensure tracking, consent, and privacy practices meet current rules.
Build full-funnel dashboards and maintain multi-touch attribution, reporting on marketing-sourced and marketing-influenced pipeline.
Report weekly on campaign results and monthly on pipeline, conversion rates, cost per opportunity, and return on spend.
Run A/B and multivariate tests and use results to improve campaigns.
Translate performance data into recommendations for the CMO, sales, and the executive team.
Use AI tools for research, content variations, personalization, and analysis.
Build automated workflows that reduce manual work for marketing and sales.