Demand Generation & Events Specialist

VibeIQ•Boston, MA

2d•$90,000 - $120,000

About The Position

VibeIQ is seeking a Demand Generation Specialist to help build and scale programs that drive awareness, pipeline, and revenue for its product creation platform. Working directly with the VP of GTM, this individual will gain hands-on exposure to the full demand funnel, including account-based marketing, paid media, brand initiatives, events, and organic channels. Core areas of focus include events, LinkedIn, SEO/AEO, and the website. This is a builder’s role for someone earlier in their career who is curious, enjoys variety, and wants to learn by doing in a fast-moving SaaS environment. The role begins as an individual contributor, with potential to grow into channel ownership and eventually coaching or managing a team. Success will be measured by sourced pipeline, MQLs, event ROI, and conversion rates across the funnel.

Requirements

At least 3 years of experience in marketing or sales, ideally in demand generation, event marketing, growth, or digital marketing.
Prior experience at a SaaS or B2B technology company.
Hands-on experience planning or supporting webinars, conferences, or industry events.
Self-starter who is highly motivated and organized, comfortable wearing many hats, and energized by working across multiple channels and projects.
Strong learner who asks questions, seeks feedback, and picks up new tools and concepts quickly.
Strong written and verbal communication skills.
Familiarity with HubSpot, GA4, Google Ads, LinkedIn, SEMrush, and webinar platforms, or eagerness to learn them quickly.
Willingness to travel occasionally for conferences and industry events.

Nice To Haves

Experience in retail, apparel, or supply chain technology.
Experience with HubSpot, Canva, Webflow, or similar tools.
Interest in eventually specializing in a marketing channel as the team grows.
Fluency or working proficiency in a second language.
Hands-on experimentation with AI tools to work faster and smarter.

Responsibilities

Plan and execute webinars, conferences, and industry events, including logistics, promotion, attendance generation, and post-event follow-up to turn conversations into pipeline.
Grow VibeIQ’s organic social presence, primarily on LinkedIn, by planning, publishing, and engaging with audiences.
Manage day-to-day SEO and answer-engine optimization and help manage the website to improve organic performance, on-page content, and visibility in traditional and AI-driven search.
Support the development and execution of the account-based marketing program, including target-account lists and coordinated multi-touch campaigns and event touchpoints.
Contribute to paid search and social campaigns by assisting with setup, monitoring, and optimization.
Support brand awareness initiatives and integrated campaigns that keep VibeIQ top of mind with product teams.
Work with the VP of GTM on channel strategy and hands-on execution.
Track and report performance using VibeIQ’s marketing and analytics tools, focusing on sourced pipeline, MQLs, event ROI, and funnel conversion rates.