B2B Demand Generation Specialist

Sirius•San Francisco, CA

About The Position

Sirius is hiring a B2B Demand Generation Specialist to build the marketing engine that generates qualified pipeline for its sales team. The specialist will work directly with the founders and sales representatives and will create the demand generation playbook from the ground up. The role includes owning MQL targets and marketing-sourced pipeline, launching and scaling marketing channels, defining the ideal customer profile and lead scoring with sales, managing marketing operations and reporting, shaping positioning and messaging, and running experiments to improve results.

Requirements

At least 3 years of experience in B2B SaaS demand generation, with MQL and pipeline targets achieved.
Experience working with a sales team on lead quality, handoff, and MQL-to-SQL conversion.
Experience building a program from 0 to 1, ideally at an early-stage startup.
Hands-on campaign execution experience rather than only managing agencies.
Data-driven and scrappy, with a bias for shipping.

Nice To Haves

Experience marketing to subscription, app, or growth teams.

Responsibilities

Build the demand generation engine from scratch and own MQL targets and marketing-sourced pipeline.
Launch and scale paid channels, including LinkedIn and Google, as well as ABM campaigns, content and SEO, webinars, events, and partnerships across the subscription ecosystem.
Define the ICP and lead scoring with the sales team, and establish a clean MQL-to-sales handoff.
Run marketing operations and reporting, including attribution, funnel conversion, and cost per MQL by channel.
Shape positioning and messaging with the founders, and create content and assets for sales conversations.
Run fast experiments, scale what works, and stop what does not.