B2B Demand Generation Specialist

Sirius•San Francisco, CA

About The Position

Sirius is hiring a B2B Demand Generation Specialist to build the marketing engine that generates qualified pipeline for its sales team. The role works directly with the founders and sales representatives, and will establish demand generation programs and processes from the ground up. The specialist will own MQL targets and marketing-sourced pipeline, launch and scale marketing channels, partner with sales on ICP and lead scoring, and manage marketing operations and reporting. The role also contributes to positioning, messaging, and sales content, while running experiments to identify and scale effective approaches.

Requirements

At least 3 years of experience in B2B SaaS demand generation, with a record of meeting MQL and pipeline targets.
Experience working with a sales team on lead quality, handoff, and MQL-to-SQL conversion.
Experience building a program from 0 to 1, ideally at an early-stage startup.
Hands-on campaign execution experience rather than only managing agencies.
A data-driven, resourceful approach and a bias for shipping.

Nice To Haves

Experience marketing to subscription, app, or growth teams.

Responsibilities

Build the demand generation engine from scratch and own MQL targets and marketing-sourced pipeline.
Launch and scale paid marketing on LinkedIn and Google, ABM campaigns, content and SEO, webinars, events, and partnerships across the subscription ecosystem.
Define the ICP and lead scoring with the sales team, and establish a clear MQL-to-sales handoff.
Run marketing operations and reporting, including attribution, funnel conversion, and cost per MQL by channel.
Shape positioning and messaging with the founders, and create content and assets used by sales.
Run experiments, expand what works, and discontinue what does not.