Demand Generation & Marketing Automation Specialist

WENGER CORPORATION•Owatonna, MN

11d•$65,000 - $87,500•Hybrid

About The Position

Wenger Corporation is seeking a Demand Generation & Marketing Automation Specialist to advance the company’s customer experience strategy through integrated B2B demand-generation campaigns, marketing automation, lead-funnel management, and customer journey programs. The role partners cross-functionally to develop, execute, optimize, and measure marketing strategies across Wenger Corporation’s brands, market segments, and audiences. This is a structured hybrid position based at the corporate headquarters in Owatonna, Minnesota. The employee must work onsite Mondays, Thursdays, and one additional day per week and reside within reasonable commuting distance. The position is full-time, with office hours and minimal travel. The anticipated salary range is $65,000 to $87,500 per year. The specialist develops and manages integrated campaigns aligned with company growth priorities, customer needs, Sales objectives, product launches, and market opportunities. The role owns Salesforce CRM campaign planning and execution, develops nurture and customer journey programs across five brands, and manages leads through qualification, routing, nurturing, Sales handoff, follow-up, and conversion. The specialist also supports website lead generation, measures campaign and funnel performance, maintains campaign and data quality standards, and evaluates approved AI-enabled tools and emerging marketing practices. The role requires a bachelor’s degree in a relevant field or an equivalent combination of education and relevant experience, along with experience leading integrated B2B demand-generation campaigns and using marketing automation and CRM platforms. Preferred qualifications include experience in a multi-brand B2B organization, familiarity with Salesforce Engagement and digital marketing tools, and experience in relevant complex B2B markets.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or an equivalent combination of education and relevant experience.
Experience developing and leading integrated B2B demand-generation campaigns from strategy and stakeholder alignment through execution, measurement, optimization, and reporting.
Experience using marketing automation and CRM platforms to manage audience segmentation, email campaigns, nurture journeys, lead workflows, and reporting.
Knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance.
Experience with landing pages, website forms, tracking methods, conversion measurement, campaign analytics, and website-to-CRM workflows.
Ability to analyze campaign and funnel performance, recommend improvements, and manage multiple brands, audiences, stakeholders, priorities, and deadlines.
Strong written and verbal communication skills, including the ability to translate strategy, data, and customer insights into clear, actionable direction.
Must reside within reasonable commuting distance of the Owatonna, Minnesota facility and work onsite Mondays, Thursdays, and one additional day per week.

Nice To Haves

Experience in a multi-brand B2B organization with long or complex customer buying journeys.
Experience with Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, attribution, and performance optimization.
Familiarity with HTML and CSS.
Experience coordinating agencies, contractors, creative teams, and technical partners.
Experience in manufacturing, music education, performing arts, athletics, live entertainment, or another complex B2B market.
Working knowledge of approved AI-assisted marketing tools and responsible-use practices.

Responsibilities

Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy in alignment with growth priorities, customer needs, Sales objectives, product launches, and market opportunities.
Develop campaign concepts supporting customer acquisition and retention, product promotion, cross-sell and upsell opportunities, and business growth.
Turn campaign concepts into actionable plans that define audiences, messaging, channels, content, lead management, timelines, resources, and success measures.
Lead campaigns from ideation through launch, measurement, and optimization, coordinating with Marketing Communications, Sales, Product Management, Digital, IT, the Web Team, agencies, contractors, and other partners.
Partner with Marketing leadership, Sales, the Communications Coordinator, and the Content Specialist to align campaign priorities and coordinated content and communications plans.
Own Salesforce CRM campaign planning and execution, including audience segmentation, campaign setup, email and nurture programs, testing, tracking, reporting, and optimization.
Develop and manage lead-nurture and customer journey programs across Wenger Corporation’s five brands, market segments, and audience types.
Manage the lead funnel from initial inquiry through qualification, routing, nurturing, Sales handoff, follow-up, conversion, and performance measurement.
Partner with Sales and Marketing leadership to establish lead criteria, qualification standards, follow-up expectations, campaign goals, and shared success metrics.
Support website lead-generation initiatives, including landing pages, forms, conversion tracking, lead-routing processes, and marketing technology integrations, in partnership with Sales, IT, and Web Team stakeholders.
Measure, analyze, and report campaign performance, lead quality, funnel movement, pipeline contribution, conversion, and return on marketing investment; recommend and implement data-driven improvements.
Maintain campaign governance, quality assurance, data quality, reporting standards, and operating processes that improve visibility, consistency, accountability, and effectiveness.
Evaluate and responsibly use approved AI-enabled tools, marketing automation technologies, and emerging digital marketing practices to strengthen campaign ideation, segmentation, analysis, workflow efficiency, and results.