Demand Generation & Marketing Automation Specialist
About The Position
Wenger Corporation is seeking a Demand Generation & Marketing Automation Specialist to join our team. This role contributes to our strategy to provide an exceptional customer experience by driving demand generation through integrated B2B campaigns, marketing automation, lead-funnel management, and customer journey programs. You will partner cross-functionally to develop, execute, optimize, and measure strategies across the organization’s brands, market segments, and audiences. This is a structured hybrid position requiring attendance at our Owatonna, MN facility on Mondays, Wednesdays, and Thursdays, with Tuesdays and Fridays designated for home office work.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent experience.
- Experience developing and leading integrated B2B demand-generation campaigns.
- Experience using marketing automation and CRM platforms to manage segmentation, email campaigns, and nurture journeys.
- Knowledge of lifecycle marketing, lead qualification, database health, and email deliverability.
- Experience with landing pages, website forms, conversion measurement, and campaign analytics.
- Ability to analyze campaign performance and manage multiple brands and stakeholders.
- Strong written and verbal communication skills.
Nice To Haves
- Experience in a multi-brand B2B organization with complex customer buying journeys.
- Experience with Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, and attribution.
- Familiarity with HTML and CSS.
- Experience coordinating agencies, contractors, and creative teams.
- Experience in manufacturing, music education, performing arts, athletics, or live entertainment industries.
- Working knowledge of approved AI-assisted marketing tools and responsible-use practices.
Responsibilities
- Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy.
- Identify and develop campaign concepts that support customer acquisition, retention, product promotion, and business growth.
- Translate campaign concepts into actionable plans, including target audiences, messaging, and success measures.
- Lead and coordinate campaigns from ideation through launch and optimization across multiple internal and external partners.
- Partner with leadership and cross-functional teams to align campaign priorities and content plans.
- Own Salesforce CRM campaign planning, including audience segmentation, email/nurture programs, and reporting.
- Develop and manage lead-nurture and customer journey programs across five brands.
- Manage the lead funnel from initial inquiry through qualification, routing, and Sales handoff.
- Partner with Sales and Marketing leadership to establish lead criteria and shared success metrics.
- Support website lead-generation initiatives, including landing pages, forms, and tracking.
- Measure, analyze, and report campaign performance and return on marketing investment.
- Maintain campaign governance, data quality, and operating processes.
- Evaluate and responsibly use AI-enabled tools and marketing automation technologies.
Benefits
- Paid Time Off
- 9 Paid Holidays
- Generous Profit Sharing
- Medical, Dental and Vision Insurance
- Spending Accounts (HSA, FSA, DCFSA)
- Company Paid Short-term and Long-term Disability Insurance
- 401k Retirement Plan with Company Match
- Company Paid Life Insurance
- Supplemental Life Insurance
- Onsite Fitness Center
- Employee Assistance Program
- Tuition Reimbursement Program
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What This Job Offers
Job Type
Full-time
