Marketing Manager - Student Acquisition

Edkey® Inc.•Mesa, AZ

About The Position

The Marketing Manager leads and executes strategic marketing initiatives to drive student enrollment, strengthen the district’s brand, and showcase educational opportunities for students and families. The role develops and oversees integrated marketing strategies for traditional schools and online learning programs, covering digital advertising, lead generation, community outreach, and enrollment conversion. The position combines strategic planning, hands-on campaign management, and analytical performance measurement. It is responsible for connecting prospective families with suitable educational programs, improving the enrollment journey, building community awareness, and providing district leadership with marketing and enrollment insights.

Requirements

Marketing and lead-generation experience with a K–2 Charter School or equivalent.
Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field; equivalent relevant experience may be considered.
Three to five years of progressively responsible experience in marketing, digital advertising, lead generation, enrollment marketing, or a related field.
Demonstrated success developing and managing campaigns that generate leads, improve conversion rates, and achieve measurable results.
Strong understanding of paid search, paid social, SEO, email marketing, website optimization, and campaign analytics.
Experience with audience segmentation, landing pages, lead capture forms, and lead-nurturing campaigns.
Proficiency with CRM platforms, marketing automation tools, analytics platforms, and performance-reporting dashboards.
Excellent written and verbal communication skills, including the ability to create compelling, audience-focused marketing content.
Strong analytical, organizational, project-management, and problem-solving skills.
Ability to manage multiple projects, campaigns, deadlines, and stakeholder relationships.
Results-oriented mindset and ability to translate data into actionable marketing strategies.
Commitment to educational excellence and equitable access to educational opportunities.

Nice To Haves

Experience in K–12 education, public school districts, charter schools, online schools, virtual academies, or education-focused organizations.
Experience marketing both traditional school programs and online or virtual learning opportunities.
Background in student enrollment marketing, student acquisition, or family recruitment.
Familiarity with K–12 enrollment cycles, school choice, attendance boundaries, residency requirements, and enrollment procedures.
Experience with HubSpot or comparable CRM and marketing automation platforms.
Hands-on experience with Google Ads, Meta Ads, SEO, Google Analytics, and conversion tracking.
Familiarity with student information systems and enrollment management platforms.
Experience managing marketing budgets and optimizing cost per lead, cost per acquisition, and enrollment conversion.
Knowledge of accessibility standards, student privacy protections, and education-related communications requirements.

Responsibilities

Develop and execute enrollment marketing strategies for traditional schools and online learning programs.
Set measurable marketing goals aligned with enrollment targets, school capacity, grade-level needs, and program priorities.
Identify target audiences and develop customized campaigns for prospective students and families.
Analyze enrollment trends, demographics, market opportunities, and family preferences.
Manage the annual marketing calendar, campaign planning, and marketing resource allocation.
Design and manage multi-channel lead-generation campaigns using paid advertising, social media, search marketing, email, landing pages, community outreach, and referrals.
Develop lead capture, qualification, segmentation, nurturing, and follow-up strategies, and coordinate with student acquisition and enrollment teams.
Plan, launch, and optimize digital advertising campaigns, including campaigns across Google Ads and Meta.
Oversee SEO, paid search, website content, landing pages, and conversion optimization.
Create audience-specific messaging and refine campaign creative, targeting, and budgets based on performance.
Collaborate with designers, website administrators, content creators, and external marketing partners.
Develop marketing initiatives and targeted campaigns showcasing district schools, academic programs, support services, specialized programs, and online learning options.
Coordinate school tours, open houses, community events, information sessions, school fairs, and outreach initiatives.
Develop marketing materials such as brochures, videos, testimonials, digital advertisements, presentations, and email campaigns.
Partner with school administrators and program leaders to communicate each school’s strengths and value proposition.
Manage and improve the prospective-family journey from awareness and inquiry through application and enrollment.
Establish lead tracking, follow-up workflows, communication standards, and automated email and text nurturing campaigns where permitted.
Analyze enrollment-funnel performance and use A/B testing and re-engagement campaigns to improve applications and enrollment conversions.
Promote a consistent district brand across digital, print, and community channels, ensuring materials are accurate, inclusive, accessible, and aligned with brand standards.
Collaborate with district leadership, school administrators, and community partners to expand awareness and engagement.
Develop dashboards and reports; track qualified leads, cost per lead, cost per enrolled student, website conversions, application completion, and return on marketing investment.
Manage the marketing and advertising budget and use analytics to optimize campaigns and performance.
Present marketing results, enrollment insights, and strategic recommendations to district leadership.