Marketing Acquisition Associate

Fanatics Betting & Gaming•New York, NY

5d•$70,000 - $85,000

About The Position

Fanatics is building a global digital sports platform spanning Commerce, Collectibles, and Betting & Gaming. The Fanatics App team is seeking an operations associate to support campaign execution and analytical insights across FES digital product surfaces. This detail-oriented role combines hands-on campaign operations, content and promotional accuracy, reporting, and process improvement. The associate will help develop data-driven, test-based acquisition strategies across a multi-faceted ecosystem and provide insights that inform Marketing, CRM, and Product decisions.

Requirements

At least 2 years of experience in marketing operations, growth/acquisition marketing, analytics, or a related role.
Strong analytical mindset and experience working in data-driven environments.
Experience building or maintaining tracking links and familiarity with attribution and measurement logic.
Highly detail-oriented, with experience owning workstreams.
Curious, a fast learner, and willing to dive deep into new systems and operational models.
Collaborative, empathetic team player comfortable working cross-functionally.
Bachelor’s degree in Business, Marketing, Communications, or a related field.
Willingness to work flexible hours, including occasional evenings or weekends as needed.

Nice To Haves

Hands-on experience with attribution or mobile measurement platforms such as AppsFlyer and analytics platforms such as Amplitude.
Familiarity with mobile attribution and privacy/compliance considerations, such as App Tracking Transparency and data privacy regulations.
Familiarity with the sports calendar and landscape; significant passion for sports is a plus.

Responsibilities

Support the creation, execution, and monitoring of campaigns across Fanatics Commerce, Fanatics Collectibles (Live & Collect), and Fanatics Betting & Gaming (Sportsbook, Casino, Fanatics Markets).
Collaborate with Design, Operations, and Business stakeholders to ensure marketing touchpoints and campaigns function correctly end to end.
Assist in managing shop, promotion, and free-to-play release calendars, activating around major moments across professional and college sports leagues.
Brief creative assets and QA placements across websites, mobile applications, email, SMS, and other channels.
Build recurring and ad-hoc reports to gauge performance and set targets to drive growth across channels.
Organize marketing assets and details to ensure efficient and accurate tracking.
Help coordinate end-to-end tests to optimize performance across placements and channels.
Identify opportunities to streamline workflows and improve processes to increase performance and value for users.
Act as a reliable execution partner in a fast-paced, evolving environment.