Wealth Marketing Executive - Acquisition Lead

Bank of America • Boston, MA

5d • $154,300 - $249,800 • Onsite

About The Position

The Wealth Marketing Acquisition Lead drives measurable new household growth by developing and leading integrated marketing strategies for bank clients and prospects. The role identifies growth opportunities, translates business objectives and audience insights into marketing priorities, and guides decisions across audiences, channels, content, and investment. In partnership with business leaders and cross-functional teams, the role ensures campaigns and programs are client-focused, effective, and aligned with firm priorities.

The position supports Bank of America’s Wealth Marketing team, which drives brand awareness and favorability, growth, and modernized planning and holistic advice. The team develops and implements marketing programs and communications that support advisors and clients. This role leads acquisition initiatives from strategy and planning through development, execution, measurement, and optimization, and communicates strategies, results, risks, and recommendations to senior stakeholders. It also manages budgets, resources, and priorities in a complex, matrixed environment.

The position is based at one of the listed Bank of America locations in Boston, Waltham, or Pennington, or New York City. It is a first-shift role with 40 hours per week. The stated annual salary range is $154,300 to $249,800, depending on experience, education, and skill set. The role is eligible for an annual discretionary incentive plan and benefits.

Requirements

• High school diploma, GED, secondary school education, or equivalent.
• Strategic and integrated marketing planning expertise.
• Digital marketing and audience engagement expertise.
• Experience with audience segmentation, targeting, and campaign development.
• Experience with testing, measurement, and optimization.
• Experience in a complex, matrixed, or regulated organization.
• Ability to translate business priorities into focused marketing strategies and executable plans.
• Strong analytical skills and ability to develop actionable insights.
• Ability to connect marketing performance with business objectives.
• Sound judgment in prioritizing programs, investments, audiences, and resources.
• Budget management and financial stewardship skills.
• Ability to manage multiple priorities, stakeholders, and dependencies.
• Strong organizational skills and attention to detail.
• Ability to provide structure and maintain momentum in dynamic or ambiguous situations.
• Strong cross-functional leadership and stakeholder-management skills.
• Ability to establish credibility with business leaders and senior stakeholders and influence decisions without relying solely on formal authority.
• Strong written, verbal, and presentation skills.
• Ability to communicate complex strategies and results clearly to executive audiences and agency partners.
• Strong creative judgment and understanding of audience-appropriate messaging.

Nice To Haves

• Seven or more years of financial services and acquisition-related experience.
• Strategic orientation combined with disciplined execution.
• Initiative, accountability, and ownership of outcomes.
• Commitment to measurable, client-focused marketing.
• Skills in collaboration, customer and client focus, decision making, product marketing and branding, strategic thinking, adaptability, analytical thinking, coaching, oral communications, relationship building, active listening, business acumen, digital marketing, leadership development, and performance management.

Responsibilities

• Serve as a senior acquisition marketing partner to business leaders, providing strategic counsel and actionable growth recommendations.
• Develop acquisition marketing strategies and plans for high-net-worth wealth prospects.
• Identify business opportunities and new approaches and integrate them into ongoing acquisition marketing programs.
• Lead acquisition marketing initiatives from strategy and planning through development, execution, measurement, and optimization.
• Partner with digital marketing teams to plan onsite acquisition activity and improve lead development and success across BAC, Merrill Lynch digital, and email channels.
• Guide the development of effective acquisition-focused marketing content and creative assets for social and third-party activity.
• Apply test-and-learn practices and performance insights to improve results and inform future decisions.
• Communicate strategies, results, risks, and recommendations clearly to senior stakeholders.
• Manage budgets, resources, and priorities across acquisition initiatives.
• Provide structure and direction in a complex, matrixed environment while maintaining accountability for delivery.

Benefits

• Access to paid time off.
• Industry-leading benefits and resources and support for employee well-being.
• Eligibility for an annual discretionary incentive award based on individual performance and behaviors, line-of-business or group performance and contributions, and overall company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED