Acquisition Marketing Leader

Citizens•Westwood, MA

1d•$180,000 - $243,000•Hybrid

About The Position

The Acquisition Marketing Lead is responsible for winning new customers and accounts across Citizens' Consumer Checking, Deposits, Wealth, Lending, and Business Banking lines of business. The role owns the marketing organization's acquisition engine and leads a team that develops targeted, measurable campaigns to meet business volume goals. In partnership with strategic leads for the business lines, the leader translates business priorities into acquisition plans, channel strategies, audience approaches, and campaign roadmaps. The role drives continued improvement through test-and-learn programs, optimization, and effective use of paid and owned channels. It is accountable for prospect and new-account growth, including cross-sell, and manages campaign performance against business goals.

Requirements

10+ years of experience in acquisition marketing, growth marketing, campaign management, product marketing, or related disciplines.
Strong experience developing and executing measurable marketing campaigns across paid and owned channels.
Demonstrated success driving new customer, account, application, balance, or funded volume growth.
Strong understanding of audience strategy, segmentation, offer testing, campaign measurement, and performance optimization.
Proven ability to lead teams, manage cross-functional execution, and influence stakeholders in a matrixed environment.
Bachelor's degree in Marketing or equivalent.

Nice To Haves

Financial services experience, with familiarity across consumer banking, lending, and business banking products.

Responsibilities

Lead acquisition marketing campaign development and execution across Consumer Checking, Deposits, Wealth, Lending, and Business Banking.
Partner with strategic leads to understand business priorities, volume targets, customer opportunities, and market dynamics.
Translate strategic priorities into acquisition plans, campaigns, audience strategies, and channel approaches.
Lead the team responsible for targeted, measurable campaigns supporting new customer and new account growth.
Oversee campaign planning, audience selection, offer strategy, messaging, channel mix, execution readiness, and performance optimization.
Ensure campaigns align with business volume goals and include clear measurement, accountability, and learning objectives.
Coordinate with paid media, owned channels, digital, analytics, creative, compliance, and marketing operations teams to deliver integrated campaigns.
Drive a continuous test-and-learn agenda to improve campaign performance, targeting, offer effectiveness, creative impact, and channel productivity.
Use performance data, customer insights, and market signals to identify opportunities for optimization and scale.
Balance paid and owned channels to maximize efficient acquisition, improve conversion, and support profitable growth.
Establish learning plans, hypotheses, success measures, and feedback loops to improve future campaign decisions.
Manage acquisition performance against business goals, including new households, accounts, applications, funded volume, booked loans, and balances.
Partner with Analytics to forecast performance, evaluate campaign results, and recommend course corrections.
Lead, coach, and develop a high-performing acquisition marketing team with clear ownership, accountability, and execution discipline.
Communicate performance, learnings, risks, and recommendations to strategic leads and business stakeholders.

Benefits

Competitive pay
Comprehensive medical coverage
Dental coverage
Vision coverage
Retirement benefits
Maternity and paternity leave
Flexible work arrangements
Education reimbursement
Wellness programs
Paid time off policy that exceeds mandatory paid sick or paid time-away policies in every U.S. local and state jurisdiction
Opportunity to earn an annual discretionary bonus