Regional Marketing Leader

Limbach Facility Services•Columbus, OH

About The Position

The Regional Marketing Leader executes approved marketing priorities across an assigned region of Limbach’s union branch locations. Reporting to the Branch Strategic Marketing Leader, this position is the primary marketing partner for regional branch and Sales teams. The role develops proposals, presentations, local campaigns, events, case studies, and other sales-enablement materials that support branch growth and business development objectives. Working within established priorities and project scopes, the Regional Marketing Leader coordinates with Marketing & Communications team members to deliver timely, high-quality initiatives and materials aligned with national brand standards. The position operates primarily in a professional office environment and routinely uses standard office equipment. Travel of up to 20% is required. This is a sedentary position involving frequent sitting, standing, talking, hearing, repetitive motion, visual acuity, and manual dexterity, with occasional exertion of up to 10 pounds of force.

Requirements

Bachelor’s degree, preferably in Marketing, Public Relations, or Communications.
5+ years of relevant experience.
High proficiency in Microsoft Office, Google Suite, Adobe Creative Suite, and Canva.
Advanced written skills, including spelling, editing, and proofreading, and advanced verbal communication skills.
Ability to motivate, influence, and collaboratively interact with diverse audiences.
Ability to prioritize work and manage deadlines in a dynamic environment.
Creative and strategic approach to work-related challenges.
Valid driver’s license.
Driving record compliant with Company policies and MVR requirements, and consent to ongoing driving record monitoring by the Company.
Ability to travel up to 20% of the time.

Nice To Haves

Experience in the AEC industry.
Advanced education or degree in a relevant field.
Previous experience in sales enablement, such as supporting a sales team’s efforts to communicate complex messages more effectively.

Responsibilities

Execute approved branch marketing and go-to-market plans under the direction of the Branch Strategic Marketing Leader.
Develop proposals, presentations, tailored collateral, and sales-enablement materials in partnership with local and national Vertical Market-led pursuits.
Support local campaigns and activation plans, coordinating deliverables across Marketing & Communications.
Provide quarterly regional marketing updates during monthly Leadership L10 check-ins, covering the prior quarter’s wins, successes, lessons learned, and opportunities.
Lead development of local events by coordinating the branch team, schedule, promotional plan, and follow-up.
Partner with the Marketing & Communications Coordinator on materials, vendors, shipping, and other logistics.
Identify case-study and customer-story opportunities and gather the information needed to develop the content.
Support customer presentations by organizing content, refining value propositions, and preparing materials.
Coordinate approved customer interviews, feedback surveys, award submissions, and community-engagement initiatives.
Conduct local market research and prepare summaries to support established branch priorities.
Maintain project plans, deadlines, and status reporting for assigned branch marketing work.
Identify local content opportunities and connect the appropriate Communications, Creative, or Digital partner.
Apply approved messaging, templates, and brand standards across deliverables.
Identify and plan customer outings and customer-facing events as necessary or as outlined in the marketing plan.
Track results and lessons learned to improve future branch marketing execution.
Partner with Limbach’s External Communications and Public Relations partner to identify local award submission opportunities and submit entries on behalf of the branch region.
Maintain Company confidentiality, protect Company assets, and uphold the Code of Conduct & Ethics.
Cultivate and promote the “Hearts & Minds” safety culture and exemplify the Company’s core values.