Regional Marketing Specialist

Polsinelli•Dallas, TX

About The Position

Polsinelli is seeking a strategic, collaborative, and results-oriented Regional Marketing Specialist to support its Dallas, Houston, and Fort Worth offices. The role works with the Director of Regional Marketing and Office Managing Partners to develop and execute local marketing plans aligned with office, firmwide, and practice-specific objectives. The specialist serves as the primary regional marketing resource for the Texas offices, supporting client relationships and strengthening the firm’s visibility throughout the region. The ideal candidate will be based in the Dallas office. The position coordinates regional marketing and business development initiatives, including market and competitive research, budget management, thought leadership, media opportunities, events, sponsorships, attorney onboarding, and relationship-building with professional and civic organizations. It also uses the firm’s CRM, marketing systems, and approved AI tools to support outreach, content development, reporting, and workflow efficiency. The specialist collaborates with attorneys and cross-functional teams and stays current on legal marketing and professional-services best practices.

Requirements

Bachelor's degree in marketing, communications, business, or a related field.
At least five years of marketing or business development experience.
Ability to work a flexible schedule, including occasional evenings and travel as needed.
Ability to independently manage regional marketing initiatives and multiple priorities.
Exceptional interpersonal skills, professionalism, and client service.
Ability to generate solutions that meet goals and assess their benefits, costs, and risks.
Collaborative and resourceful approach, strong initiative, and sound judgment.
Experience managing budgets and developing cost-effective strategies.
Proficiency with Microsoft 365 and familiarity with CRM systems, marketing technologies, and approved AI tools.
Strong organizational and project management skills, including the ability to manage competing priorities.
Excellent written and verbal communication skills and ability to build effective relationships with attorneys, leadership, and colleagues.
Strong attention to detail, sound judgment, and commitment to exceptional client service.
Proactive, resourceful, and self-motivated, with the ability to work independently and collaboratively.
Strong analytical and problem-solving skills, including the ability to evaluate opportunities and recommend practical solutions.
Ability to adapt to changing priorities and work effectively in a fast-paced environment.
Reliable and responsive, with the ability to meet deadlines with a sense of urgency.

Nice To Haves

Marketing or business development experience in a law firm or professional services environment.

Responsibilities

Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, developing and executing local marketing plans with Office Managing Partners and the Director of Regional Marketing.
Develop and maintain knowledge of key practices, industries, clients, prospective clients, and the competitive landscape in each market.
Monitor business activity, emerging industries, investment trends, and economic development to identify business development and client engagement opportunities.
Manage office marketing budgets with Office Managing Partners and the Director of Regional Marketing, aligning expenditures with local priorities.
Attend shareholder and committee meetings as appropriate to provide marketing updates, identify opportunities, and support office initiatives.
Collaborate with Department Marketing Managers to understand practice priorities and align regional marketing with broader business development objectives.
Identify and recommend thought leadership, speaking engagements, and leadership opportunities in professional and industry organizations.
Partner with Public Relations to coordinate local media opportunities, rankings, surveys, award submissions, and directory listings.
Develop relationships with local professional and civic organizations, industry associations, and educational institutions to support visibility and business development.
Plan, execute, and evaluate local client events, community engagements, and sponsorships with attorneys and the Events team, including invitations, attendee engagement, follow-up, and opportunity tracking.
Lead planning and execution of office summer associate events within established budgets and program objectives.
Coordinate local marketing onboarding for new attorneys, including biographies, headshots, introductory meetings, and integration activities.
Partner with Office Administrators and Legal Administrative Assistants on internal initiatives that strengthen office culture and identify opportunities to highlight those efforts externally.
Use the firm's CRM, marketing systems, and approved AI tools for relationship management, targeted outreach, content development, and reporting, and identify workflow improvements.
Stay informed about developments and best practices in legal marketing, business development, and professional services.
Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee, Associate Committee, and other firmwide initiatives.
Perform other duties as assigned.