Regional Marketing Specialist

Suveto•Conshohocken, PA

13h•Remote

About The Position

Suveto is seeking a Regional Marketing Specialist to serve as the on-the-ground marketing presence for a defined group of veterinary hospitals. The role partners closely with an Operations Director and local hospital teams, building relationships, deploying marketing programs, gathering field insights, improving customer experience, and helping hospitals access the support they need to grow. This is a remote, field-heavy, travel-forward role. The employee must live within a reasonable commuting distance of Denver, Colorado, or Dallas, Texas, and approximately one hour of a major airport. Regional travel to hospitals is estimated at 30–50%, depending on cohort geography and hospital count, and includes overnight trips, occasional weekend events, and periodic team gatherings. The position translates centrally developed marketing plans into local execution while sharing hospital needs and observations with Suveto’s corporate team.

Requirements

Bachelor's degree required; preferably in marketing, communications, business, or a related field.
Three to five years of marketing experience required.
Strong interpersonal and relationship-building skills, including the ability to hold ground in conversations with Practice Managers, Medical Directors, and Operational Leadership.
Ability to translate marketing strategy into hands-on local execution.
Excellent written and verbal communication skills.
Ability to work independently in a remote-first, travel-heavy role.
Strong organizational skills and attention to detail across multiple concurrent hospital relationships.
Working knowledge of marketing tools, including social media platforms, design tools, digital signage, review platforms, and reminder systems.
Ability to identify trends, patterns, and opportunities from field observations and report them clearly.
Comfort with ambiguity and the pace of a growing multi-location organization.
Proficiency with Microsoft Office Suite or related software.
Must live within reasonable commuting distance of Denver or Dallas and approximately one hour of a major airport.

Nice To Haves

Preferably two years of experience in field marketing, account management, multi-location marketing, or client-facing marketing roles.
Familiarity with veterinary hospital operations.
Experience in a multi-location, franchise, healthcare, dental (DSO), or veterinary industry.
Experience partnering with operations leadership.
Experience working in fully remote teams and managing a travel-heavy schedule.

Responsibilities

Build and maintain working relationships with Operations, Practice Managers, Hospital Liaisons, Medical Directors, and hospital teams.
Travel regularly to regional hospitals for onsite coaching, campaign deployment, and relationship-building.
Support community outreach and customer experience initiatives with resources.
Identify local hospital trends, concerns, and opportunities and relay them to the Guide Dog team.
Act as a liaison between hospitals and Suveto Guide Dog initiatives, providing communication and guidance.
Deploy network marketing programs, including promotions, campaigns, and lifecycle communications, at hospitals in the assigned cohort.
Coach hospital teams on marketing tools such as social posting tools, digital signage, reminder platforms, and online booking.
Coordinate local media and marketing partners to support campaigns.
Support onboarding of new hospitals and Practice Managers to Suveto Marketing systems and standards.
Equip hospitals with resources and playbooks for community and client engagement best practices.
Ensure brand consistency and marketing quality across the assigned cohort, including providing critical feedback on customer experience.
Partner with Operations Leadership on hospital priorities, growth opportunities, and areas of concern.
Contribute to focus-hospital planning and regular hospital check-ins.
Escalate strategic questions and complex marketing needs to the Marketing Team.
Help hospitals scope, submit, and follow through on marketing tickets.
Route hospital issues to the appropriate functions, including Integrations, Operations, Marketing, and IT.
Report field observations on what is and is not working locally to the marketing team.
Provide voice-of-the-hospital insights to inform network marketing and customer experience strategy.
Contribute to the marketing team's understanding of hospital-level performance drivers.
Perform other related duties as assigned.