Regional Marketing Operations Specialist

Lennar•Raleigh, NC

About The Position

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports consistent, efficient marketing operations across multiple divisions in a centralized regional marketing structure. The role coordinates marketing workflows, maintains visibility into key initiatives, supports community launches and closeouts, and ensures deliverables are completed accurately and on time. The specialist provides operational guidance to Marketing Field Coordinators, leads regional initiatives and special projects, manages marketing trackers, calendars and workflows, and facilitates communication among regional marketing, division leadership, sales teams and business partners. The role also oversees operational processes involving vendors, budgets, marketing orders, estimates, invoices and reconciliation, while supporting community openings and closeouts, Welcome Home Centers, models, signage, collateral, events and sales requests. The position identifies operational gaps and recommends improvements to increase efficiency, consistency and scalability. The role requires monthly travel across three to four assigned divisions to support local marketing initiatives, execution oversight and gap coverage as needed. It is primarily a sedentary office position, with physical requirements that include operating computer equipment, speaking, hearing, bending, stooping, reaching, lifting and carrying up to 25 pounds, and finger dexterity.

Requirements

Bachelor of Science or Arts degree or equivalent required; high school diploma or GED also listed as required.
At least 2 years of relevant marketing experience in home building, real estate or consumer-facing industries.
Strong organizational and time-management skills, including the ability to manage multiple deadlines across communities.
Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
Resourceful and solution-oriented.
Confidence using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
Knowledge of Microsoft Office applications.

Nice To Haves

Experience supporting multiple projects, communities or markets.

Responsibilities

Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps and maintain consistent regional execution.
Lead regional marketing operational initiatives and special projects, driving accountability, follow-through and resolution across multiple divisions.
Manage regional marketing trackers, calendars and workflows, including AIM, and provide the Regional Marketing Operations Manager with visibility into deadlines, deliverables and outstanding actions.
Collaborate with regional marketing, division leadership, sales teams and other business partners to facilitate communication and resolve operational needs.
Manage vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation accurately and on time.
Monitor and support community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests and other division marketing priorities.
Identify operational gaps and recommend solutions that improve efficiency, consistency and scalability across the region.
Travel monthly to assigned divisions to support division and local marketing initiatives, execution oversight and gap coverage as needed.