Regional Marketing Operations Specialist

Lennar•Columbia, MD

4d•$67,400 - $84,300

About The Position

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports the consistent, efficient execution of marketing operations across multiple divisions within a centralized regional marketing structure. The position coordinates marketing workflows, maintains visibility into key initiatives, supports community launches and closeouts, and helps ensure deliverables are completed accurately and on time. The role provides day-to-day operational guidance to Marketing Field Coordinators and leads regional initiatives and special projects. It maintains regional trackers, calendars, and workflows, including AIM, and collaborates with regional marketing, division leadership, sales teams, and other business partners. The position also supports marketing processes involving vendors, budgets, orders, estimates, invoices, and reconciliations, while monitoring operational activities such as community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, and sales requests. The position requires monthly travel to three or four assigned divisions to support local marketing initiatives, oversee execution, and provide gap coverage as needed. It is primarily a sedentary office position, with physical requirements that include operating computer equipment, speaking, hearing, bending, stooping, reaching, and lifting or carrying up to 25 pounds.

Requirements

Bachelor of Science or Arts degree, or equivalent; high school diploma or GED required.
At least 2 years of relevant marketing experience in home building, real estate, or consumer-facing industries.
Strong organizational and time management skills, with the ability to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
Resourceful and solution-oriented.
Confidence using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
Knowledge of Microsoft Office applications.

Nice To Haves

Experience supporting multiple projects, communities, or markets.

Responsibilities

Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps, and maintain consistent execution across the region.
Lead regional marketing operational initiatives and special projects, driving accountability, follow-through, and resolution across multiple divisions.
Manage and maintain regional marketing trackers, calendars, and workflows, including AIM, and provide the Regional Marketing Operations Manager with visibility into deadlines, deliverables, and outstanding action items.
Collaborate with regional marketing, division leadership, sales teams, and other business partners to facilitate communication and resolve operational needs.
Manage marketing operational processes, including vendor coordination, budget tracking, marketing orders, estimates, invoices, and reconciliation.
Monitor and support community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests, and other division marketing priorities.
Identify operational gaps and recommend solutions to improve efficiency, consistency, and scalability across the region.
Travel monthly to assigned divisions to support division and local marketing initiatives, oversee execution, and provide gap coverage as needed.