Sr. Specialist-Regional Product Marketing

Alpine Electronics of America, Inc.•Auburn Hills, MI

10h

About The Position

The Sr. Specialist-Regional Product Marketing develops and executes regional go-to-market strategies for new products, technologies, and solutions, translating Business Unit product strategies into commercialization activities that reflect regional customer and market requirements. The role coordinates launches across Sales, Embedded FAE, Commercial Operations, and Business Unit teams, monitors progress and adoption, and recommends adjustments to improve commercialization effectiveness. The position analyzes market trends, customer requirements, competitive activity, and emerging technologies; identifies applications and growth opportunities; and conducts Voice of Customer research through engagement with customers, prospects, and industry stakeholders. It synthesizes customer insights for Business Units to inform product roadmaps, positioning, and commercialization priorities. It also develops regional product positioning, value propositions, and messaging; supports opportunity assessments, commercialization plans, pricing evaluations, and competitive analysis; and leads planning for strategic customer opportunities. The role monitors product performance throughout the lifecycle and supports portfolio expansion, rationalization, replacement, transitions, and end-of-life planning. It also supports certification and compliance with customer-required quality management systems, including TISAX, TS16949, and IATF. The position typically receives supervision from a leadership member of the Sales & Marketing department and typically does not supervise others. It requires regional and international travel, including overnight stays and typically one annual trip to Japan, and support for events that may occur on weekends or holidays.

Requirements

Bachelor's degree in Electrical, Electronics, or a related Engineering discipline.
Minimum 5 years of experience in product marketing, technical sales, or applications engineering within the electronic components industry.
Valid U.S. driver's license.
Must be able to obtain and maintain a valid passport and travel internationally as required.
Deep understanding of customer applications and market dynamics.
Strong customer-facing skills, including the ability to uncover customer needs and translate feedback into actionable market and product insights.
Advanced business and financial acumen.
Ability to influence cross-functional organizations without direct authority.
Strong analytical and strategic thinking skills.
Excellent communication and presentation abilities.
Proven ability to lead product commercialization initiatives.
Ability to perform basic mathematical computations.
Computer skills including database/contact management software, internet/email, and advanced PowerPoint, Excel, and word processing.
Experience using AI assistants in an advisory capacity.
Ability to concentrate and remain attentive, manage multiple projects and tasks, exercise independent judgment and discretion, respond to upset individuals and unpredictability, comprehend instructions, organize and prioritize, and relate to others.
Physical ability to stand, sit, communicate orally, hear and engage in conversation; walk; perform repetitive finger movements; use both hands; perform repetitive twisting or pressure involving wrists or hands; and lift up to 60 pounds.
Ability to travel regionally and internationally, stay overnight, support outdoor events in varying weather conditions, and stand for long periods during events.

Nice To Haves

Experience in sales engineering.
Prior experience as a Field Applications Engineer (FAE) is ideal.

Responsibilities

Develop and execute regional go-to-market strategies for new products, technologies, and solutions.
Translate Business Unit product strategies into commercialization activities aligned with regional customer and market requirements.
Coordinate product launch activities across Sales, Embedded FAE, Commercial Operations, and Business Unit teams.
Monitor product launch progress, customer adoption, and commercialization effectiveness, recommending adjustments as needed.
Analyze regional market trends, customer requirements, competitive activity, and emerging technologies within target markets.
Identify emerging applications and market opportunities to support business growth.
Conduct Voice of Customer research through direct engagement with customers, prospects, and industry stakeholders.
Develop relationships with customers, prospects, and industry stakeholders to identify unmet needs, application requirements, buying criteria, and emerging market opportunities.
Synthesize customer insights and provide structured Voice of Customer feedback to Business Units to influence product roadmaps, positioning, and commercialization priorities.
Develop product positioning, value propositions, and messaging tailored to regional market requirements.
Support market opportunity assessments and commercialization plans for new product introductions.
Support pricing evaluations and competitive positioning analysis.
Partner with Business Units to communicate regional market requirements, customer feedback, and competitive insights.
Coordinate commercialization activities between Business Units, Regional Sales, Embedded FAE, Commercial Operations, and Sales Enablement.
Lead commercialization planning for strategic customer opportunities.
Ensure alignment between technical capabilities and commercial objectives.
Monitor product performance and market adoption throughout the product lifecycle.
Identify opportunities for portfolio expansion, rationalization, or replacement based on customer feedback and market trends.
Support lifecycle planning activities, product transitions, and end-of-life activities.
Support certification and ensure compliance with customer-required quality management systems, including TISAX, TS16949, and IATF.
Perform other related duties as required.
Prepare business documents, client case notes, and technical reports.
Support events over weekends and/or holidays and participate in regional and international travel as required.

Benefits

Competitive salaries and a great work environment.
PPO health benefits, including medical, dental, and vision coverage, effective on the start date.
401(k) retirement plan with company match.
Opportunity for annual bonuses.
Generous PTO and holiday schedule.
Flexible Spending Accounts.
Employee Assistance Program.
Employee product purchase discounts.
Wellness reimbursement program.
Life, AD&D, short-term disability, and long-term disability insurance.