Manager, Regional Product Marketing

Integra LifeSciences • Princeton, NJ

2d • $95,000 - $130,000

About The Position

The Regional Product Manager is responsible for marketing Soft Tissue Solutions and creating and executing omnichannel brand strategies within the product portfolio that align with overall business objectives. The role leads marketing plans and tactical programs, supports tradeshows, sales-team education, medical education and bioskills labs, and product commercialization.

Soft Tissue Solutions uses diverse technology platforms to provide advanced products for soft tissue reconstruction across multiple care settings and surgical specialties. The position develops short- and long-term strategies to grow revenue and market penetration in the U.S. tissue reconstruction market. Success requires close collaboration with the Leadership Team and teams across Sales, Medical Affairs, R&D, Regulatory, Professional Education, Market Access, Sales Training, Enterprise, Global Marketing, and other functions. The position reports to the Senior Product Manager, Soft Tissue Solutions, TR.

Requirements

• Bachelor’s degree in marketing, engineering, or a related discipline.
• At least 2–5 years of marketing experience in the medical device or a closely related industry.
• Ability to develop comprehensive strategies across therapeutic areas and align cross-functional partners.
• Understanding of the hospital inpatient and outpatient care-setting reimbursement landscape.
• Experience creating components of comprehensive marketing plans.
• Experience working effectively with direct and indirect sales forces to achieve results.
• Experience implementing brand-positioning strategies that generated incremental product demand.
• Demonstrated project-management skills and excellent written and verbal communication skills.
• Demonstrated quantitative and qualitative analytical skills, particularly in marketing and financial analysis.
• Ability to execute communications and promotional campaigns, such as labs, tradeshows, and customer education.
• Ability to travel 30% of the time.
• Knowledge of contemporary marketing practices.
• Excellent financial and statistical analytical skills.
• Strong written, verbal, and presentation skills.
• Ability to motivate and inspire cross-functional teams.
• Influencing and negotiating skills.

Nice To Haves

• MBA.
• Direct marketing experience with regenerative tissue or wound reconstruction.

Responsibilities

• Lead development and execution of marketing plans aligned with business objectives and revenue targets.
• Set product-line priorities by evaluating competitors, market share, and industry trends; maintain and share competitive analyses with stakeholders.
• Develop brand assets, including sales collateral, digital and social media campaigns, demo tools, and selling frameworks for promotion, training, and education.
• Support sales training plans and events in collaboration with the sales training department, and deliver product training to sales representatives.
• Collaborate with Global Marketing and related departments to position products effectively in the market.
• Lead development and execution of a data-driven digital strategy with Corporate Marketing to drive measurable growth, engagement, and brand impact.
• Develop, monitor, and distribute unit-demand forecasts, coordinating with other departments to ensure product availability throughout the product lifecycle.
• Help prepare and manage annual and quarterly revenue forecasts and operating expense budgets for assigned product lines.
• Support medical education by helping prepare and implement surgeon training courses, which may include didactic and cadaver labs.
• Plan, execute, or participate in designated tradeshows and conferences with relevant stakeholders.
• Maintain current product and industry knowledge through literature review, field sales travel, surgery attendance, professional education events, and contact with industry experts and trade organizations.
• Build and maintain relationships with internal and external stakeholders, including customers, to stay informed about market trends.
• Interface with managers and directors of other company product lines to understand relationships across the Tissue Reconstruction portfolio.
• Work with Global Marketing to share field and competitive insights and provide input on new products and evidence-generation plans.
• Collaborate with Global Marketing on new-product and clinical-evidence launches to support transition from development to market launch.
• Perform other duties as required.

Benefits

• Medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Short- and long-term disability coverage.
• Business accident insurance.
• Group legal insurance.
• 401(k) savings plan.
• Employees may be eligible for bonus, commission, equity, or other variable compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager