Regional Marketing Manager

Talent Acquisition at Blue Water•Ocean City, MD

1d•$60,000 - $70,000•Hybrid

About The Position

Blue Water Hospitality is seeking an independent, take-charge Regional Marketing Manager to develop, coordinate, and execute marketing strategies for an assigned portfolio of properties. This role requires meeting tight deadlines with little supervision and occasional evening/weekend work. The ideal candidate will have a passion for enhancing digital presence, providing outstanding customer service, and building strong relationships with properties, vendors, and partners. Responsibilities include managing marketing budgets and associated revenue for each entity. While the role is based in the W Ocean City, MD office, it can also be performed remotely or in a hybrid capacity.

Requirements

Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field.
Multi-property, multi-store, or regional experience in marketing or digital marketing.
Minimum of 3 years of experience with integrative marketing technologies.
Strong understanding of Google Analytics, social media, and Email Marketing.
Strong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.
Able to work collaboratively with a team and independently without supervision.
Strong creative vision, with an understanding of business objectives and budgeting.
Positive, can-do attitude; flexibility, adaptability, and business acumen.
Basic understanding of graphic design.

Nice To Haves

Salesforce Marketing Cloud knowledge
Hospitality experience

Responsibilities

Serve as the Regional Marketer for the assigned portfolio, focusing on the region, guests, and amenities.
Create and manage the portfolio's strategic marketing playbook, marketing budget, and key performance indicators.
Process and manage all marketing request forms from the portfolio, providing timely feedback and updates.
Foster open communication between operations and marketing to effectively convey marketing requests and needs.
Provide strategic recommendations on the most effective marketing channels and recommend spend-per-channel allocations.
Oversee all marketing channels for the assigned region, including email, digital, social media, PR, blog content, photo/video shoots, and graphic design, providing monthly analytics and ROI reports.
Create, design, and execute all marketing materials for the assigned portfolio.
Support the execution of brand initiatives and strategies, developing fresh and creative concepts.
Ensure adherence to brand standards in all campaign and material development.
Provide direction, content, and approvals for social media to outsourced marketing partners on a monthly calendar basis.
Create ads or provide instructions for rectifying monthly social ad spending to outsourced vendors.
Manage on-property photo/video needs, including shot list creation, channel specifications, and coordination of scheduling for vendors.
Research geographic and demographic information of the assigned portfolio to develop plans for new tactics and media buys.
Identify and contribute best practices, new technologies, and initiatives to the overall marketing team.
Visit each assigned property once per year.
Perform other duties as assigned.
Provide regular and reliable attendance.