Regional Marketing Manager

Susonity LLC • Port Wentworth, GA

1d

About The Position

The Regional Marketing Manager makes the global SUSONITY and regional marketing strategy relevant, effective, and visible in the market. Working closely with commercial, technical, supply chain, and global segment colleagues, this position identifies regional trends, growth opportunities, customer needs, and application potential to develop and execute a focused Coatings marketing plan. The role supports Sales with compelling stories, campaigns, events, and tools; shares the voice of the customer; contributes to the international Coatings team; and participates in cross-functional Topic Teams to strengthen regional execution and global alignment.

Requirements

• Bachelor's degree in business, Marketing, Chemistry, Coatings Technology, or a related field (relevant experience may be considered in lieu of education).
• 5+ years of marketing, sales, product marketing, business development, and/or business analytics experience, preferably in a B2B chemicals, pigments, or coatings environment.
• Strong knowledge of the Coatings and pigments market, including applications, customer value chains, trends, and competitive landscape.
• Strong analytical, strategic, and project-management skills with the ability to turn market information into clear priorities and actions.
• Excellent communication and presentation skills and the ability to collaborate effectively across an international matrix organization.
• Experience developing and executing marketing plans, campaigns, customer events, tradeshows, sales-enablement activities, and market research.
• Experience with budgets, forecasting, business analytics, KPI reporting, and stakeholder management.
• Close collaboration with marketing, technical, commercial, supply chain, product management, R&D, regulatory, and communications colleagues.

Responsibilities

• Create regional Coatings marketing strategy, plans, priorities, and budgets in line with global segment objectives.
• Gather and report local market, customer, competitor, application, and trend intelligence; provide a clear regional voice of the customer.
• Contribute to the international Coatings team and adapt global campaigns, blueprints, tools, and intelligence to regional needs.
• Participate in cross-functional Topic Teams such as Branding & Design, Digital & Content, Market Intelligence, Sustainability, Events & Fairs, and Customer & End-User Marketing.
• Manage or coordinate regional website content, social media, PR, newsletters, brochures, presentations, case studies, samples, and sales-enablement materials.
• Support trade fairs, webinars, customer events, and workshops together with Sales and technical colleagues, including follow-up and performance measurement.
• Connect direct chemical customers with relevant end users, including OEMs, brand owners, designers, formulators, and processors, to strengthen pull marketing.
• Provide structured feedback to Global Marketing and regional segment leads; share best practices and ensure consistent brand, sustainability, and claim governance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level