REGIONAL MARKETING MANAGER

Compass Group•McLean, VA

7d•$105,000 - $110,000•Hybrid

About The Position

FLIK Hospitality Group is looking for a Regional Marketing Manager to serve as the regional voice of our brand — connecting corporate marketing strategy to real opportunities on the ground. You'll partner with regional leadership, unit operators, corporate marketing, creative services, culinary, wellness, and operations teams to bring initiatives to life that elevate the guest experience, strengthen brand presence, and drive business results. This role blends strategic thinking with hands-on execution, and requires 20%-30% travel within the region to support site visits, account reviews, client interactions, and community engagement.

Requirements

Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field.
5+ years of marketing, communications, hospitality, foodservice, retail, or operations experience; multi-unit or regional experience preferred.
Exceptional communication and presentation skills, with the ability to craft compelling brand messaging across all levels of the organization.
Strong relationship-building and stakeholder influence skills.
Analytical, business-minded, and comfortable translating data into marketing decisions.
Hands-on merchandising skills — comfortable physically implementing displays and coaching operators on execution.
Proficiency in Canva, PowerPoint, Adobe Creative Suite, and Microsoft Office.
Strong project management skills with the ability to juggle multiple priorities and deadlines.
Familiarity with CRM platforms, marketing automation, social media management, and analytics tools preferred.
Comfort with video content creation/editing and responsible use of AI-assisted tools.
Valid driver's license and ability to travel independently.

Nice To Haves

multi-unit or regional experience preferred
Familiarity with CRM platforms, marketing automation, social media management, and analytics tools preferred.
Comfort with video content creation/editing and responsible use of AI-assisted tools.

Responsibilities

Partner with operations to implement monthly marketing initiatives, maintain quality standards, and support presentations, site visits, and account reviews.
Develop customized regional marketing strategies aligned with local market trends, consumer preferences, and business goals.
Coordinate and execute regional and corporate marketing projects in close collaboration with cross-functional teams.
Analyze and report on marketing performance, consumer engagement, and revenue-driving initiatives to senior leadership.
Build deep knowledge of your regional marketplace — consumer behavior, dining trends, and competitive activity — and translate insights into action for operators.
Serve as a strategic marketing partner to operators and leadership, offering coaching, best practices, and guidance.
Build relationships with community partners, clients, and stakeholders to strengthen brand visibility and business performance.
Develop innovative, on-trend marketing, merchandising, and guest engagement strategies that keep us ahead of local food retailers and competitors.
Manage development and distribution of monthly marketing resources, ensuring materials meet brand and quality standards.
Support new account openings with front-of-house marketing, merchandising, branding, and launch communications.
Leverage digital platforms and consumer-facing technology to boost engagement and participation.
Thoughtfully use AI-enabled tools to support content development, research, and reporting within brand and company guidelines.
Support corporate sales, wellness, culinary, and marketing teams during site tours, client presentations, and events.
Lead cross-functional initiatives that drive client retention and contract renewals.